Mintlify Index in numbers
A narrated launch animation moves from adoption scale to a source diagram, animated benchmark proof, and a typed URL.
Field notes / why it works
A large adoption number is readable by 0:00.5, then a product mark and scattered source logos turn social proof into product scope at 0:05. The task-to-source diagram at 0:12 gives the product a visual mechanism, and the animated 48% and 96/150 benchmark at 0:26–0:29 supplies concrete proof before the preview and URL close.
Plate 01 / The format in one breath
A narrated B2B product launch starts with a large installed-base number, reveals the new product as the center of an ecosystem, shows a simple agent-to-source workflow, then converts a benchmark into two animated data points. It ends with a concrete free-preview offer and typed URL. The product reveal lands around 0:05; the hard proof arrives around 0:23–0:29.
Why it works
- The first 0.5 seconds make a large number readable before the product name appears; 0:01.75 turns that number into social proof.
- The centered product mark surrounded by source logos at 0:05–0:10 establishes reach quickly; the compact workflow at 0:12–0:18 explains what the reach does.
- The late benchmark provides specific proof: 48% faster plans and 96/150 preferred tasks on screen at 0:26–0:29. The preview and URL follow immediately at 0:31–0:35.
Plate 02 / Format card
| Reference | |
|---|---|
| Platform · aspect · length | X · 1280×720, 16:9 · 39.2 s · 25 fps |
| Pace | 2 measured shots, 1 cut at 0:19.36; 1.5 cuts/min; 10 internal graphic changes, 16.8 picture changes/min; mean measured shot 19.61 s |
| Script | 98 spoken words · 160 wpm overall, 178 wpm during speech · 6 declarative sentences · 8 number mentions |
| Voice | Off-screen, assured product narrator; medium pitch register, animated emphasis |
| On screen | Entirely designed motion graphics: typography, floating logos, small dark UI, workflow diagram, benchmark bars, logo/URL end card |
| Captions | No transcript subtitles; sparse centered headline text and UI labels carry the argument |
| Sound | Continuous tonal, music-like bed measured about 9.3 dB below voice; −14.5 LUFS integrated; no specific effect confirmed |
| Structure | Five beats: scale → product/network → mechanism → benchmark → preview/URL |
Pro / 13 plates + recipe
The first plates are open. The full dissection is Pro.
Get the timed shots, type and sound specs, and the runnable recipe.
Open the full blueprint- Plate 03 / The hook, frame by frame (first 3 seconds)Pro
- Plate 04 / Structure (beat sheet)Pro
- Plate 05 / Shot grammarPro
- Plate 06 / Visual style guidePro
- Plate 07 / Voice and deliveryPro
- Plate 08 / Sound designPro
- Plate 09 / PackagingPro
- Plate 10 / Script templatePro
- Plate 11 / Production planPro
- Plate 12 / PromptsPro
- Plate 13 / Edit recipePro
- Plate 14 / QA checklistPro
- Plate 15 / Make it yoursPro
- Recipe / runnable promptPro