North Automations guided feature reveal
A 56-second launch film turns a plain-language workflow into visible test, schedule, approval, and analytics states.
Field notes / why it works
The logo-to-title-to-UI opening names the feature within 3 seconds, then each claim gets product proof: a typed request at 0:13, a successful test at 0:27, scheduling at 0:31, and approval and analytics around 0:39–0:49. Fifteen internal screen changes make a measured two-shot video feel progressive, while narration gaps leave time to inspect the interface.
Plate 01 / The format in one breath
A restrained product launch film turns a feature name into a usable workflow. It starts with a logo and title, then proves a sequence of capabilities through real interface states: create, test, schedule, govern, and inspect. The viewer sees the product completing the work before the closing brand card.
Why it works
- The first 3 seconds build brand and category with a logo, a simple orbital line drawing, and the feature title; no crowded claims compete for attention.
- The demonstration matches the narration: a typed request at 0:13–0:18, result and test state at 0:19–0:27, schedule controls at 0:30–0:32, and governance and analytics at 0:38–0:49.
- Fifteen interface changes carry most of the motion despite only one detected hard cut at 0:34.6. The payoff is a series of visible product states rather than a single abstract promise.
Plate 02 / Format card
| Reference | |
|---|---|
| Platform · aspect · length | X · 16:9 · 1280×720 · 30 fps · 55.9 s |
| Pace | 2 measured shots, 1 cut / 1.1 cuts per minute; 15 internal changes / about 17.2 picture changes per minute; mean measured shot 27.93 s |
| Script | 71 spoken words, 84 wpm over full runtime / 138 wpm while speaking; 7 short sentences, no questions |
| Voice | One low-register, measured, clear corporate narrator; no on-camera person |
| On screen | Nearly all motion graphics and composited interface capture; one brief typography-only bridge at 0:07 |
| Captions | No burned speech subtitles; feature headings and native UI labels do the reading work |
| Sound | Continuous tonal, music-like bed (measured); approximately 121 BPM; source measures −22 LUFS integrated, −5.3 dBFS true peak |
| Structure | Brand and feature → create → test → run → govern → analytics → brand close; CTA spoken at 0:49 |
Pro / 13 plates + recipe
The first plates are open. The full dissection is Pro.
Get the timed shots, type and sound specs, and the runnable recipe.
Open the full blueprint- Plate 03 / The hook, frame by frame (first 3 seconds)Pro
- Plate 04 / Structure (beat sheet)Pro
- Plate 05 / Shot grammarPro
- Plate 06 / Visual style guidePro
- Plate 07 / Voice and deliveryPro
- Plate 08 / Sound designPro
- Plate 09 / PackagingPro
- Plate 10 / Script templatePro
- Plate 11 / Production planPro
- Plate 12 / PromptsPro
- Plate 13 / Edit recipePro
- Plate 14 / QA checklistPro
- Plate 15 / Make it yoursPro
- Recipe / runnable promptPro