Silent AI coding cost calculator comparison
A one-take desktop calculator demo moves between plan choices and live monthly totals, with a persistent bill panel but an unclear final price.
Field notes / why it works
One continuous 19.18-second shot keeps the bill fixed while the left plan column scrolls, making the comparison spatially easy to follow. The modeled total changes in the same right-side position, with the lower result visible by about 7.7 seconds; the later return to the higher total weakens the closing claim.
Plate 01 / The format in one breath
A silent, continuous desktop calculator recording makes a comparison through one persistent bill. A cursor changes the left controls and the total changes in exactly the same place on the right.
Why it works
- The selected plan turns the bill from zero to the first result near 1.5 s, without a cut.
- The lower result is legible in the same right-side location by 7.7 s.
- The right bill stays anchored while the left content scrolls, so the viewer can compare states spatially.
Plate 02 / Format card
| Platform · aspect · length | X · 307:180 · 1228×720 source · 19.18 s · 60 fps |
| Pace | One continuous shot, zero cuts; variable-speed UI scroll |
| Script | Picture-led, wordless; interface state and totals carry the claim |
| Voice | None |
| On screen | One desktop calculator capture with left controls and right sticky bill |
| Type | Four measured UI levels, 12–21 px cap; the large total reads larger in the sheets |
| Sound | Silent reference; no pulse or measured cues |
| Structure | Six interaction beats inside shot 1; lower total around 7.7 s, persistent CTA |
Tools you'll need: screen recordings of the product · Remotion or any video editor · Claude alone: partly
Frame by frame / measured
Stills taken at measured moments, each labelled with its time. Agents get the same sheets over MCP.
Pro / 13 plates + recipe
The first plates are open. The full dissection is Pro.
Get the timed shots, type and sound specs, and the runnable recipe.
Open the full blueprint- Plate 03 / The hook, frame by frame (first 3 seconds)Pro
- Plate 04 / Structure (beat sheet)Pro
- Plate 05 / Shot grammarPro
- Plate 06 / Visual style guidePro
- Plate 07 / Voice and deliveryPro
- Plate 08 / Sound designPro
- Plate 09 / PackagingPro
- Plate 10 / Script templatePro
- Plate 11 / Production planPro
- Plate 12 / PromptsPro
- Plate 13 / Edit recipePro
- Plate 14 / QA checklistPro
- Plate 15 / Make it yoursPro