Voice Agent Builder Launch Film
A minimal widescreen launch film that turns a spoken feature list into clean, timed interface proofs.
Field notes / why it works
A nearly empty white opening resolves into the product name by 0:02.5. The claims gain concrete interface proof through the setup field (0:12), voice choices (0:17–0:19), document-backed exchange (0:25–0:26), and phone and language views (0:31–0:39). A held URL card closes the 46-second film with one clear action.
Plate 01 / The format in one breath
A restrained, widescreen product announcement begins as a blank white canvas, names the new tool by 0:03, and turns its spoken feature list into a succession of clean interface demonstrations. The payoff moves from setup, to a real example, to practical adoption details; a plain URL closes the film.
Why it works
- The title appears at 0:02.5 after a short “Introducing” reveal, so the viewer knows the promise within three seconds.
- Each claim gets a different piece of proof: agent instructions around 0:12, voice choices at 0:17–0:19, a document-backed answer at 0:25–0:26, then phone and language screens at 0:31–0:39.
- The last third answers adoption questions in sequence: phone connection at 0:29, language reach at 0:34, price and URL by 0:43.
Plate 02 / Format card
| Platform · aspect · length | X · 1280×720, 16:9 · 46.0 s · 30 fps |
| Pace | 2 measured shots, 1 hard cut (1.3 cuts/min), 9 internal visual steps; 13 picture changes/min; measured mean shot 23.02 s. Continuous animation makes the perceived pace quicker than the cut count. |
| Script | 87 spoken words; 124 wpm across the runtime, about 170 wpm while speaking; 7 sentences averaging 12.4 words; no questions. |
| Voice | Low-register, polished, brisk product narrator; animated pitch and deliberate gaps between feature blocks. |
| On screen | Designed typography and animated product UI almost throughout; two dark voice-avatar views around 0:17–0:20; no presenter. |
| Captions | No conventional subtitles. Interface labels and a few centered headline cards carry the words. |
| Sound | Continuous tonal bed detected under speech; exact instruments and effects are unverified from the supplied sheets. |
| Structure | 8 beats: title → speed claim → setup → voice choice → knowledge/action proof → phone → languages/price → URL. |
Pro / 13 plates + recipe
The first plates are open. The full dissection is Pro.
Get the timed shots, type and sound specs, and the runnable recipe.
Open the full blueprint- Plate 03 / The hook, frame by frame (first 3 seconds)Pro
- Plate 04 / Structure (beat sheet)Pro
- Plate 05 / Shot grammarPro
- Plate 06 / Visual style guidePro
- Plate 07 / Voice and deliveryPro
- Plate 08 / Sound designPro
- Plate 09 / PackagingPro
- Plate 10 / Script templatePro
- Plate 11 / Production planPro
- Plate 12 / PromptsPro
- Plate 13 / Edit recipePro
- Plate 14 / QA checklistPro
- Plate 15 / Make it yoursPro
- Recipe / runnable promptPro