ClinePass Open-Weights Launch
A silent 38-second launch film turns kinetic type and real model-picker UI into a clear subscription pitch.
Field notes / why it works
A readable claim forms by 0.5 s, while the marker and small labels animate around it without a cut. The real interface arrives around 9.4 s; 16 internal picture changes carry the single 38.02 s shot from claim to proof, offer and final lockup.
Plate 01 / The format in one breath
A silent product announcement moves from a category claim to a practical frustration, names the solution, proves it in actual interface states, then closes with breadth, offer and logo. Its engine is a steady music grid paired with sparse typography and a single dark UI window.
Why it works (inferred)
- The headline is legible by 0.5 s; the highlight and incoming pills make a still canvas feel active.
- The UI proof arrives around 9.4 s after the name reveal, so the claim gets a concrete demonstration.
- The same sentence geometry repeats across the surface cards, then the offer appears before the end-card lockup.
Plate 02 / Format card
| Platform · aspect · length | X · 4:3 · 960×720 source · 1440×1080 build · 30 fps · 38.02 s |
| Pace | One continuous shot; no cuts; 16 detected internal changes |
| Script | Music-led; wordless; type states and accents answer the 103 BPM grid |
| Voice | None |
| On screen | Sparse claim cards, genuine dark UI, repeated compatibility cards, offer and lockup |
| Type | Three measured levels: 45–72, 37–39, 29–31 px cap; sentence case; short reveals |
| Sound | Continuous tonal pulse, 103 BPM; cues on visual builds; reference −10.8 LUFS |
| Structure | Seven beats; offer near 30 s, logo sign-off after 32 s |
Tools you'll need: Remotion for motion graphics · screen recordings of the product · a licensed or generated music track · Claude alone: partly
Frame by frame / measured
Stills taken at measured moments, each labelled with its time. Agents get the same sheets over .
Pro / 13 plates + recipe
The first plates are open. The full dissection is Pro.
Get the timed shots, type and sound specs, and the runnable recipe.
Open the full blueprint- Plate 03 / The hook, frame by frame (first 3 seconds)Pro
- Plate 04 / Structure (beat sheet)Pro
- Plate 05 / Shot grammarPro
- Plate 06 / Visual style guidePro
- Plate 07 / Voice and deliveryPro
- Plate 08 / Sound designPro
- Plate 09 / PackagingPro
- Plate 10 / Script templatePro
- Plate 11 / Production planPro
- Plate 12 / PromptsPro
- Plate 13 / Edit recipePro
- Plate 14 / QA checklistPro
- Plate 15 / Make it yoursPro