R2 configurator: click, customize, explore
A 20-second, music-led configurator tour that turns one UI click into exterior, interior and feature reveals.
Field notes / why it works
The full configurator at 0:00 establishes the product and available choices, while the punch-in on its 3D control at 0:01.2 makes the interaction immediately legible. The same-layout color change by 0:05 supplies a visible response, then 10 cuts from 0:05.6 to 0:16.9 move through exteriors, open features and cabin details. A clean hero pose at 0:16.9 resolves the tour before the plain CTA at 0:19.0.
Plate 01 / The format in one breath
A silent, music-led tour announces that a product configurator is available. It begins with the whole interface, magnifies one clickable control, shows the product changing in response, then leaves the interface for more tactile product views and ends with a direct invitation.
Why it works
- The opening gives both the product and its mechanism: a three-quarter render beside option swatches at 0:00, followed by a magnified “View in 3D” control at 0:01.2.
- The first 5.6 s holds one interface shot but adds three internal changes; after that, 10 cuts between 0:05.6 and 0:16.9 compress colors, openable parts and cabin views into a quick tour.
- The final product pose at 0:16.9–0:19.0 gives a clean payoff before the five-word CTA at 0:19.0. No narrator is needed to explain what to do.
Plate 02 / Format card
| Platform · aspect · length | X · 1:1 · 720×720 · 30 fps · 20.2 s |
| Pace | 12 shots, 11 cuts, 32.7 cuts/min; 4 internal step changes, 44.6 total picture changes/min; mean shot 1.68 s, median 1.3 s |
| Script | No spoken words; only native UI labels and a five-word end card |
| Voice | None; no people appear |
| On screen | About 8.9 s of configurator UI (shots 1, 3, 6), 10.1 s of product-only exterior/interior views, 1.1 s CTA card |
| Captions | None; UI text is part of the screen capture, not subtitles |
| Sound | Music present, rough 94 BPM (measurement confidence 0.61); no clear accents on cuts; −6.8 LUFS integrated, +0.6 dBFS measured true peak |
| Structure | Interface/action → visual variants → interior/details → final product pose → CTA |
Pro / 13 plates + recipe
The first plates are open. The full dissection is Pro.
Get the timed shots, type and sound specs, and the runnable recipe.
Open the full blueprint- Plate 03 / The hook, frame by frame (first 3 seconds)Pro
- Plate 04 / Structure (beat sheet)Pro
- Plate 05 / Shot grammarPro
- Plate 06 / Visual style guidePro
- Plate 07 / Voice and deliveryPro
- Plate 08 / Sound designPro
- Plate 09 / PackagingPro
- Plate 10 / Script templatePro
- Plate 11 / Production planPro
- Plate 12 / PromptsPro
- Plate 13 / Edit recipePro
- Plate 14 / QA checklistPro
- Plate 15 / Make it yoursPro
- Recipe / runnable promptPro