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REF-2997Source onlineBlueprint rev 01

Studio Agent Prompt-to-Timeline Launch

A 33-second feature film that turns a typed request into a visible plan, media, and editable multitrack timeline.

Maker @ElevenLabsFor ElevenLabsOriginal post ↗
Cut timeline · 4 shots00:33
00:0000:0500:1000:1500:2000:2500:30

Field notes / why it works

A tiny white mark blooms into a warm feature card by 0:02.75, naming the promise before the demo. The film then shows a request at 0:05.7, a generated plan around 0:12.7, contrasting media around 0:15.8–0:19.4, and manual control on a multitrack timeline at 0:22.8–0:27.0; seven internal visual steps keep the four measured shots active.

01

Plate 01 / The format in one breath

A polished horizontal announcement introduces an AI editing feature, then demonstrates the journey from a natural-language request to assembled media and a timeline the user can still control. The promise is named by 0:03, and the proof arrives as UI actions and output images rather than a presenter.

Why it works

  • The first 3 seconds are a spare logo-to-title reveal: white mark on black, then one warm gradient card and a collage of possible outputs by 0:02.75. It establishes the feature before the demo begins.
  • The middle turns an abstract claim into a process: a prompt and Create button at 0:05.7–0:06.9, a generated plan around 0:12.7, and media examples at 0:15.8–0:19.4.
  • The final proof changes the sales pitch from automation to control: the multitrack edit timeline occupies 0:22.8–0:27.0 as the voice lists granular changes. The branded card returns at 0:27.3.
02

Plate 02 / Format card

Platform · aspect · lengthX · 16:9 · 1280×720 · 25 fps · 33 seconds
Pace4 measured shots; 3 certain cuts, 5.4–10.9 cuts/min including uncertain changes; 7 internal steps; 18.2 picture changes/min; 8.26-second mean measured shot
Script87 spoken words · 182 wpm overall, 216 while speaking · 8 sentences averaging 10.9 words · no questions
VoiceOne low-register, animated, assured narrator; no visible presenter
On screenBlack motion-design cards, scenic and product imagery, translucent prompt UI, a generated plan, and multitrack timeline; no talking head
CaptionsNo speech captions; only product title and small native UI text
SoundTonal music-like bed; measured about 8.2 dB below voice, with near-silence before the first word; −13.9 LUFS integrated, −1.6 dBFS true peak
StructureIdentity → prompt → plan/output → detailed editing control → branded close; payoff begins around 0:22.8; no direct CTA

Pro / 13 plates + recipe

The first plates are open. The full dissection is Pro.

Get the timed shots, type and sound specs, and the runnable recipe.

Open the full blueprint
  1. Plate 03 / The hook, frame by frame (first 3 seconds)Pro
  2. Plate 04 / Structure (beat sheet)Pro
  3. Plate 05 / Shot grammarPro
  4. Plate 06 / Visual style guidePro
  5. Plate 07 / Voice and deliveryPro
  6. Plate 08 / Sound designPro
  7. Plate 09 / PackagingPro
  8. Plate 10 / Script templatePro
  9. Plate 11 / Production planPro
  10. Plate 12 / PromptsPro
  11. Plate 13 / Edit recipePro
  12. Plate 14 / QA checklistPro
  13. Plate 15 / Make it yoursPro
  14. Recipe / runnable promptPro