From chat prompt to live store product
A silent square feature launch turns a typed request over a product image into a verified phone UI result.
Field notes / why it works
The opening grows a small object tile into a readable benefit claim by about 2.75 seconds, then enlarges the same image behind a typed command at 3.85–8.05 seconds. The longest shot, 8.05–18.30 seconds, shows a phone product card and explicit live-result confirmation, so the feature is proven visually rather than asserted. Four shots and five internal graphic changes keep a calm but active 20-second pace.
Plate 01 / The format in one breath
A silent feature announcement makes one claim in a growing text pill, shows a natural-language command over an attractive product image, then proves the command worked in a phone interface. The promise is readable by roughly 2.75 seconds; the visible result occupies the longest shot, from 8.05 to 18.30 seconds.
Why it works
- The tiny centered image and branded icon become an expanding sentence between 0.00 and 2.75 seconds, turning the hook into motion without a cut.
- A concrete command appears over the same shirt image at about 5–6 seconds; the phone at 10.1 and 13.9 seconds shows the corresponding product and its live status.
- The object image links the abstract headline, the typed request, and the result card across three different scales. Four shots and five internal changes provide movement without a frantic edit.
Plate 02 / Format card
| Reference | |
|---|---|
| Platform · aspect · length | X · 1:1 square · 20.0 s at 720 × 720, 30 fps |
| Pace | 4 shots; 3 cuts, 9 cuts/min; 5 internal changes, 24 total picture changes/min; mean shot 5.0 s |
| Script | No spoken words; short headline, one typed command, compact UI result |
| Voice | None |
| On screen | Designed motion graphics and object image for ~8 s; phone UI composite for ~10.25 s; logo card for ~1.7 s |
| Captions | No speech captions; black interface text in white rounded pills |
| Sound | Music present, estimated 117 BPM; measured −9.6 LUFS integrated and +1.2 dBFS true peak |
| Structure | Claim → command → UI proof → brand close; proof begins at 8.05 s; no spoken CTA |
Tools you'll need: screen recordings of the product · an image model (GPT Image, Midjourney) · Remotion for motion graphics · a licensed or generated music track · Claude alone: partly
Pro / 13 plates + recipe
The first plates are open. The full dissection is Pro.
Get the timed shots, type and sound specs, and the runnable recipe.
Open the full blueprint- Plate 03 / The hook, frame by frame (first 3 seconds)Pro
- Plate 04 / Structure (beat sheet)Pro
- Plate 05 / Shot grammarPro
- Plate 06 / Visual style guidePro
- Plate 07 / Voice and deliveryPro
- Plate 08 / Sound designPro
- Plate 09 / PackagingPro
- Plate 10 / Script templatePro
- Plate 11 / Production planPro
- Plate 12 / PromptsPro
- Plate 13 / Edit recipePro
- Plate 14 / QA checklistPro
- Plate 15 / Make it yoursPro