Voice cloning launch with an audio comparison
A sparse 32-second feature launch moves from an abstract opener to an original-versus-cloned voice player and a quiet CTA.
Field notes / why it works
The feature promise resolves in the first 0.25 seconds over a slowly rising, high-contrast object. Around 0:08–0:23, two labeled audio players and timed subtitles let the viewer judge the original and result directly; a catalog line and availability card then broaden the offer around 0:24–0:28.
Plate 01 / The format in one breath
A black-screen promise introduces a new voice feature, a glowing abstract form gives the opening some motion, and a compact two-column player lets the viewer hear the result. The film closes with a second option and a short availability card. It makes the product claim testable through audio instead of explaining a workflow.
Why it works
- The feature promise is readable by 0:00.25; the first three seconds keep one object growing beneath it.
- Around 0:08–0:20, “original” and “cloned” player cards and a live transcript turn the claim into a side-by-side audition.
- Around 0:24–0:28, a brief catalog alternative and availability link widen the offer after the proof.
Plate 02 / Format card
| Reference | |
|---|---|
| Platform · aspect · length | X · 1280×720, 16:9 · 31.9 s · 30 fps |
| Pace | Detector: 1 continuous shot, 0 hard cuts/min, 31.91 s average shot; 1 detected internal change at 25.4 s. The sheets show additional designed scene and text changes inside that shot. |
| Script | 49 transcribed spoken words; 106 wpm overall by the dissection, 166 wpm while talking; 8 short sentences, 3 questions. |
| Voice | Medium-register, warm, helpful assistant archetype; conversational inflection. The voice samples are the product proof. |
| On screen | ~0:00–0:07 abstract object and title; ~0:08–0:23 two-card product UI; ~0:24–0:32 text and end card (approximate from sheets). |
| Captions | Small white sentence subtitles below the audio cards during the demo; no large social-style karaoke captions. |
| Sound | Exposed speech and intentional near silence; no measured music bed. −19.5 LUFS integrated, −3.7 dBFS true peak. |
| Structure | Promise → animated reveal → audio comparison → second choice → availability CTA. |
Pro / 13 plates + recipe
The first plates are open. The full dissection is Pro.
Get the timed shots, type and sound specs, and the runnable recipe.
Open the full blueprint- Plate 03 / The hook, frame by frame (first 3 seconds)Pro
- Plate 04 / Structure (beat sheet)Pro
- Plate 05 / Shot grammarPro
- Plate 06 / Visual style guidePro
- Plate 07 / Voice and deliveryPro
- Plate 08 / Sound designPro
- Plate 09 / PackagingPro
- Plate 10 / Script templatePro
- Plate 11 / Production planPro
- Plate 12 / PromptsPro
- Plate 13 / Edit recipePro
- Plate 14 / QA checklistPro
- Plate 15 / Make it yoursPro
- Recipe / runnable promptPro