Klarna Climate Heroes Award announcement
A 34-second typographic award announcement that grows a small logo into a giant claim, then alternates stark colour cards and a brief proof collage.
By @Klarna for KlarnaRuns 00:34
This film opens with Library
A free account opens 100 hand-picked films. Library opens all 4,472 of them for $6 a month.
Free takes an email or Google, no card. See the plans
Why it works
At 0–2.5 seconds, a small pink brand pill expands into a full-field claim, creating a sharp change of scale without a cut. Nine shots across 33.9 seconds use alternating dark, pink and white cards to move from premise to program reveal around 10 seconds, a brief real-world image cue around 17 seconds, and a direct invitation at 28.5 seconds.
Films like this
Tagged brand filmkinetic typeaward launchmotion graphicsbold typographycolour blockinglogo animationlandscape
