Comet Trading question-to-interface launch
A silent 24-second launch film builds a speed question, reveals Comet, then tours four trading tools in a dark teal UI world.
Field notes / why it works
The viewer sees the full speed question by 2.5 seconds, while the product answer waits until about 5.4 seconds. Four UI modules appear from about 9.8 to 18.9 seconds, giving the launch concrete proof; seven changes inside two measured shots keep the otherwise continuous background moving.
Plate 01 / The format in one breath
A quiet, atmospheric question types onto a dark, moving field. After the question resolves, a product name appears, followed by a compact tour of four UI capabilities. The post copy supplies the fuller argument and access link; the film carries the visual promise.
Why it works
- The benefit is explicit by 2.5 seconds: a question about speed in a familiar workflow, built word by word from 0.75 seconds.
- The answer is delayed until about 5.4 seconds, giving the name reveal a reason to exist.
- Four specific interface modules arrive from roughly 9.8 to 18.9 seconds, turning an abstract speed claim into visible product surfaces.
Plate 02 / Format card
| Platform · aspect · length | X · 16:9 · 1280×720 · 24.1 s · 30 fps |
| Pace | 2 measured shots, 1 cut (2.5/min), 7 internal changes; about 19.9 picture changes/min; mean measured shot 12.05 s |
| Script | No speech. On-screen question, product reveal, then short feature names and UI screens. |
| Voice | None; text and music carry the film. |
| On screen | Full-frame atmospheric motion background, then composited UI mockups/screens with large feature labels. No people. |
| Captions | No spoken-word captions; large white headline and feature titles. |
| Sound | Music present, roughly fast pulse; measured −11.2 LUFS integrated and +0.3 dBFS true peak. Specific effects are not established by the supplied facts. |
| Structure | Question → product reveal → four-feature tour → hold/close. No in-frame CTA visible in the supplied sheets. |
Pro / 13 plates + recipe
The first plates are open. The full dissection is Pro.
Get the timed shots, type and sound specs, and the runnable recipe.
Open the full blueprint- Plate 03 / The hook, frame by frame (first 3 seconds)Pro
- Plate 04 / Structure (beat sheet)Pro
- Plate 05 / Shot grammarPro
- Plate 06 / Visual style guidePro
- Plate 07 / Voice and deliveryPro
- Plate 08 / Sound designPro
- Plate 09 / PackagingPro
- Plate 10 / Script templatePro
- Plate 11 / Production planPro
- Plate 12 / PromptsPro
- Plate 13 / Edit recipePro
- Plate 14 / QA checklistPro
- Plate 15 / Make it yoursPro
- Recipe / runnable promptPro