Rork Max capability ladder
A silent launch film that proves an app-building claim across devices, then shows the path to publishing.
Field notes / why it works
The first three seconds put three distinct phone results beneath a building claim, so proof arrives before explanation. Shot 3 sustains a 19.35-second device ladder through internal capture changes and reframes, while shot 4 shows a real workflow before the short payoff in shot 5. Shot 6 converts the range of capabilities into a small text destination without a black fade.
Plate 01 / The format in one breath
A silent launch film makes a large claim, immediately puts distinct finished results on screen, then broadens the proof across devices before showing a real shipping workflow. A spare conclusion, capability grid and URL turn the demonstration into a destination.
Why it works
- The first title builds over three already visible phone results within the first three seconds.
- Shot 3 contains several device examples within one measured 19.35 s shot, so the proof keeps changing even when the shot boundary does not.
- Shot 4 shows the workflow before shot 5 distills the claim; shot 6 closes on a text destination.
Plate 02 / Format card
| Platform · aspect · length | X · 16:9 · 60.01 s · source 1280×720 · 60 fps; deliver 1920×1080 |
| Pace | 6 measured shots; median 10.56 s; internal graphic changes carry much of the pace |
| Script | Picture-led · effectively wordless; screen text carries the argument; cuts do not follow the beat grid |
| Voice | None |
| On screen | Device results, real product workflow, payoff type, capability mosaic, URL |
| Type | Four measured levels: 99, 53–83, 40, 33 cap px; title and labels build separately |
| Sound | Tonal music bed, steady 129.67 BPM pulse, sparse hits and clicks; X target −14 LUFS, ≤−1 dBTP |
| Structure | Six beats; workflow in beat 4, payoff in beat 5, text CTA in beat 6 |
Tools you'll need: screen recordings of the product · Remotion for motion graphics · a licensed or generated music track · Claude alone: partly
Frame by frame / measured
Stills taken at measured moments, each labelled with its time. Agents get the same sheets over .
Pro / 13 plates + recipe
The first plates are open. The full dissection is Pro.
Get the timed shots, type and sound specs, and the runnable recipe.
Open the full blueprint- Plate 03 / The hook, frame by frame (first 3 seconds)Pro
- Plate 04 / Structure (beat sheet)Pro
- Plate 05 / Shot grammarPro
- Plate 06 / Visual style guidePro
- Plate 07 / Voice and deliveryPro
- Plate 08 / Sound designPro
- Plate 09 / PackagingPro
- Plate 10 / Script templatePro
- Plate 11 / Production planPro
- Plate 12 / PromptsPro
- Plate 13 / Edit recipePro
- Plate 14 / QA checklistPro
- Plate 15 / Make it yoursPro