A question becomes a finished research report
A 34-second Superagent launch film turns one business prompt into a swarm of research tasks and a polished report.
Field notes / why it works
The first 2.6 seconds move from tiny type to an oversized mark, then the central prompt turns the announcement into a use case. Around 8.3 seconds, a dense field of research cards creates a burst of activity; from about 12.3 to 31.9 seconds, the finished report, chart, and matrix get enough screen time to prove the output.
Plate 01 / The format in one breath
A product announcement begins with almost no information: a tiny “Introducing…” on warm cream, then a large logo. A user question becomes a cloud of visible research tasks, which resolves into a polished report; the film ends on a clean brand card. The central promise is that a complex request can produce a presentation-ready artifact.
Why it works
- The first 2.6 seconds let the announcement breathe, then the logo suddenly fills the frame; the contrast makes a simple reveal feel deliberate.
- At roughly 2.7–8.3 seconds, a legible prompt sits over a layered pastel card field, making the abstract product premise concrete before the fast workflow sequence.
- From 12–31.9 seconds, the final report gets nearly 20 seconds of screen time, including a market chart and comparison matrix; the product's output is the payoff, not just a claim.
Plate 02 / Format card
| Platform · aspect · length | X · 16:9 · 1280×720 · 30 fps · 33.7 s |
| Pace | 4 detected shots, 3 definite cuts = 5.3 cuts/min; four uncertain UI changes make the plausible range 5.3–12.5 cuts/min. Mean detected shot 8.42 s; 3 clear in-shot changes. |
| Script | No reliable narration. A short introductory title, one natural-language task, report headlines and data labels carry the story. |
| Voice | No presenter or narrator visible. The late machine transcript may be picking up a vocal music sample; do not build the format around speech. |
| On screen | Entirely designed title cards and interface/report views; no human footage. |
| Captions | None; interface text is part of the demonstration, not subtitles. |
| Sound | Music-led bed, roughly 117 BPM (low-confidence estimate); measured −18.7 LUFS integrated and −9.1 dBFS true peak. |
| Structure | Four movements: tease → product/question → research in motion → finished artifact and brand close. |
Pro / 13 plates + recipe
The first plates are open. The full dissection is Pro.
Get the timed shots, type and sound specs, and the runnable recipe.
Open the full blueprint- Plate 03 / The hook, frame by frame (first 3 seconds)Pro
- Plate 04 / Structure (beat sheet)Pro
- Plate 05 / Shot grammarPro
- Plate 06 / Visual style guidePro
- Plate 07 / Voice and deliveryPro
- Plate 08 / Sound designPro
- Plate 09 / PackagingPro
- Plate 10 / Script templatePro
- Plate 11 / Production planPro
- Plate 12 / PromptsPro
- Plate 13 / Edit recipePro
- Plate 14 / QA checklistPro
- Plate 15 / Make it yoursPro
- Recipe / runnable promptPro