One-Click Auto Edit Feature Reveal
A 21-second feature launch that moves from a logo morph to a real UI setup and edited-result montage.
Field notes / why it works
The single action is visible before shot 1 ends at frame 310, while the real picker and upload states are separated by the internal hard cut at frame 435. The 479-frame shot 5 spends more time on genuine results than on setup, and the final 81-frame card supplies a clean exit.
Plate 01 / The format in one breath
A narrator announces one useful action, proves its two-step setup in a real interface, then shows the transformed output in a vertical-card montage. The signature is the hand-off from a single glowing action control to authentic UI and finally to finished examples.
Why it works
- The action control arrives by frame 120, before the first main shot boundary at frame 311.
- The real picker and upload states occupy shot 2; the internal hard cut at frame 435 makes the second step clear.
- The 479-frame result montage in shot 5 gives the output more screen time than the setup.
Plate 02 / Format card
| Platform · aspect · length | X · 16:9 · 20.77 s · source 1280×720 · deliver 1920×1080 · 60 fps |
| Pace | 6 measured shots · median 2.60 s · 4 boundary cuts, one 1 f flash, three internal cuts |
| Script | Narration-led · about 47 words · about 222 wpm while speaking; cuts follow phrases, cue grid is secondary |
| Voice | Bright, brisk adult product guide; clear, animated, medium-high register |
| On screen | Graphic identity/action, authentic product UI, recorded example footage, vertical result cards, brand card |
| Type | Eight measured cap-height levels, from 13 to 113 px; crucial words raised to ≥38 px |
| Sound | Restrained tonal bed, no steady pulse; cue accents are selective; reference −15.8 LUFS |
| Structure | Five beats: promise, setup, named results, result montage, logo/text CTA |
Tools you'll need: screen recordings of the product · Remotion for motion graphics · ElevenLabs or a recorded voice · Remotion or any video editor · Claude alone: partly
Pro / 13 plates + recipe
The first plates are open. The full dissection is Pro.
Get the timed shots, type and sound specs, and the runnable recipe.
Open the full blueprint- Plate 03 / The hook, frame by frame (first 3 seconds)Pro
- Plate 04 / Structure (beat sheet)Pro
- Plate 05 / Shot grammarPro
- Plate 06 / Visual style guidePro
- Plate 07 / Voice and deliveryPro
- Plate 08 / Sound designPro
- Plate 09 / PackagingPro
- Plate 10 / Script templatePro
- Plate 11 / Production planPro
- Plate 12 / PromptsPro
- Plate 13 / Edit recipePro
- Plate 14 / QA checklistPro
- Plate 15 / Make it yoursPro