3D in Hana: Results and Canvas
A music-led 3D feature launch that pairs finished design work with editable canvas proof and ends on a portfolio grid.
Field notes / why it works
The feature promise is readable at 0:00, and the first finished 3D result appears by 0:02.3. Result-to-editor pairs at 0:02.3–0:04.8 and 0:07.0–0:10.3 turn aesthetic appeal into product proof; the 11-second editor sequence at 0:18.8 adds six internal changes before the 1:04.3 portfolio recap.
Plate 01 / The format in one breath
A silent, music-led announcement starts with a large feature headline over a rotating 3D object. It then alternates polished design outcomes with screen views of the canvas where those outcomes are built. The closing grid makes the feature feel broad rather than a single trick.
Why it works
- The promise is readable from frame one: a five-word headline sits over a rotating iridescent form through 0:02.3.
- Finished work gets proof quickly. A red 3D typography poster at 0:02.3 is followed by its editor canvas at 0:03.2; the sky-blue site at 0:07.0 is followed by its canvas at 0:07.8.
- A long 0:18.8–0:29.8 editor sequence changes internally six times, showing material and form variations without losing the viewer's place. The 1:04.3 grid then recaps the range.
Plate 02 / Format card
| Reference | |
|---|---|
| Platform · aspect · length | X · 1280×720, 16:9 · 68.4 s at 60 fps |
| Pace | 23 shots; 22 measured cuts, 19.3–21.9 cuts/min including uncertain changes; 32.5 total picture changes/min; mean shot 2.97 s, median 2.28 s |
| Script | No spoken script. The opening headline and text already inside example designs carry the words. |
| Voice | None; no presenter or narration |
| On screen | About two-thirds product editor/screens and one-third clean result cards or full-frame designs (estimated from the shot sheet) |
| Captions | No subtitles or karaoke captions; headline cards and typography embedded in examples only |
| Sound | Tonal, music-like bed; rough 129 BPM estimate, low confidence; no clear cut effects. Measured −9.5 LUFS integrated, 2.0 dBFS true peak. |
| Structure | 5 beats: announcement → rapid proof pairs → extended editor detail → wider example gallery → grid and brand card |
Pro / 13 plates + recipe
The first plates are open. The full dissection is Pro.
Get the timed shots, type and sound specs, and the runnable recipe.
Open the full blueprint- Plate 03 / The hook, frame by frame (first 3 seconds)Pro
- Plate 04 / Structure (beat sheet)Pro
- Plate 05 / Shot grammarPro
- Plate 06 / Visual style guidePro
- Plate 07 / Voice and deliveryPro
- Plate 08 / Sound designPro
- Plate 09 / PackagingPro
- Plate 10 / Script templatePro
- Plate 11 / Production planPro
- Plate 12 / PromptsPro
- Plate 13 / Edit recipePro
- Plate 14 / QA checklistPro
- Plate 15 / Make it yoursPro
- Recipe / runnable promptPro