REF-3292Source onlineBlueprint rev 01
Agent Icon to Web Demo
A silent 18-second feature launch that turns an animated icon into a prompt-to-result product demo.
Cut timeline · 1 shots00:18
00:0000:0500:1000:15
Field notes / why it works
The opening icon morphs into an availability message by about 0:03.6, making a spare white frame feel active without sound. At 0:07–0:13.4, a specific task, agent progress, and visible response turn the claim into proof; a dark CTA at 0:13.4 and logo at 0:15 make the finish easy to parse.
01
Plate 01 / The format in one breath
A silent feature announcement starts as a tiny animated product glyph, spells out availability in a rounded pill, then proves the feature with one prompt-to-result UI action. A brief CTA and logo close the loop from claim to product.
Why it works
- The icon grows and changes form within 0:00–0:01.5; movement carries the opening before words appear.
- The announcement leads to visible software at about 0:07; the viewer sees an example task and response by 0:11.3.
- The final 4.5 seconds compress the ask into a dark CTA pill and a clean brand signoff.
02
Plate 02 / Format card
| Platform · aspect · length | X · 720×720 square · 18.0 s · 60 fps |
| Pace | 1 continuous designed shot · 0 cuts/min · 5 detected internal steps (16.7/min) · 18.02 s shot; additional smooth motion in the first 3 s |
| Script | No spoken words; a three-word announcement, short task prompt, compact answer, three-word CTA |
| Voice | None |
| On screen | Motion graphic/title ~0:00–0:07 · product UI demo ~0:07–0:13.4 · CTA/logo ~0:13.4–0:18 (approximate from sheets) |
| Captions | None; only purposeful title, UI, and CTA text |
| Sound | No audio track, music, speech, or effects |
| Structure | Icon reveal → availability → task entry → agent progress/result → CTA → logo |
Pro / 13 plates + recipe
The first plates are open. The full dissection is Pro.
Get the timed shots, type and sound specs, and the runnable recipe.
Open the full blueprint- Plate 03 / The hook, frame by frame (first 3 seconds)Pro
- Plate 04 / Structure (beat sheet)Pro
- Plate 05 / Shot grammarPro
- Plate 06 / Visual style guidePro
- Plate 07 / Voice and deliveryPro
- Plate 08 / Sound designPro
- Plate 09 / PackagingPro
- Plate 10 / Script templatePro
- Plate 11 / Production planPro
- Plate 12 / PromptsPro
- Plate 13 / Edit recipePro
- Plate 14 / QA checklistPro
- Plate 15 / Make it yoursPro
- Recipe / runnable promptPro