Your Browser, Now an AI Agent
A 60-second browser extension launch that moves from a sparse reassurance to two screen-proven workflows and a three-part benefit close.
Field notes / why it works
A typed reassurance makes the viewer benefit clear by 0:02 before the product reveal at 0:05.7. Permission and two recognizable browser tasks occupy 0:15–0:47, with a 7.26-second narration pause for inspecting proof. Eighteen internal picture changes keep the 59.7-second film active even though it has only two hard cuts, and the 0:53 three-benefit close translates the workflow into a simple takeaway.
Plate 01 / The format in one breath
A calm, bright product launch starts with a reassurance: the viewer can keep using a familiar browser. It then shows one extension and a real multi-site agent task before reducing the idea to three personal benefits and a direct CTA.
Why it works
- The 0:00–0:03 opening types a short reassurance on an almost empty white frame; the spoken line gives the benefit before the product name appears at 0:05.7.
- The film spends 0:15–0:47 showing permission, a task request, a live site, and an output. This turns a broad AI claim into a visible workflow.
- The 0:52.8–0:56.4 return to “your” benefits simplifies the technical demo into three familiar things the viewer keeps; 18 internal picture changes maintain pace despite only two measured cuts.
Plate 02 / Format card
| Platform · aspect · length | X · 1280×720, 16:9 · 59.7 s at 30 fps |
| Pace | 3 measured shots; 2 cuts, 2.0 cuts/min; 18 internal steps, about 20.1 picture changes/min; mean shot 19.88 s, median 15.98 s |
| Script | 122 spoken words, 125 wpm across the runtime, about 185 wpm while speaking; 14 short sentences averaging 8.7 words; no questions; 10.7 uses of “you” per 100 words |
| Voice | Single clear, medium-register, assured adult narrator; lively inflection over restrained visuals |
| On screen | Full-frame motion typography and browser/icon graphics, followed by product UI and screen-recorded tasks; no presenter |
| Captions | No conventional subtitles; sparse headline text, typing cursor, benefit labels, and authentic UI text |
| Sound | Continuous tonal, music-like bed about 6.5 dB below voice (measured heuristic); roughly 104 BPM; −12.4 LUFS integrated |
| Structure | Reassurance → reveal → mechanism → task proof → benefit recap → CTA; payoff visible by about 0:25–0:47, CTA at 0:55 |
Pro / 13 plates + recipe
The first plates are open. The full dissection is Pro.
Get the timed shots, type and sound specs, and the runnable recipe.
Open the full blueprint- Plate 03 / The hook, frame by frame (first 3 seconds)Pro
- Plate 04 / Structure (beat sheet)Pro
- Plate 05 / Shot grammarPro
- Plate 06 / Visual style guidePro
- Plate 07 / Voice and deliveryPro
- Plate 08 / Sound designPro
- Plate 09 / PackagingPro
- Plate 10 / Script templatePro
- Plate 11 / Production planPro
- Plate 12 / PromptsPro
- Plate 13 / Edit recipePro
- Plate 14 / QA checklistPro
- Plate 15 / Make it yoursPro
- Recipe / runnable promptPro