Custom WAF Rules, Visualized
A 30-second vector explainer turns incoming threats into a shield, attack score, and custom-rule action.
Field notes / why it works
Red threat icons move toward a centered server in the first 3 seconds while the voice states the conflict. A sequence of distinct objects—the shield near 0:08.7, score UI near 0:18.8, and rule builder near 0:23.4—turns an abstract security claim into a visible action. The 30-second continuous animation keeps its circle and color motifs while the 79-word narration advances through six compact sentences.
Plate 01 / The format in one breath
A narrated, 16:9 vector explainer turns an unseen threat into small moving icons, then turns the product response into a shield and a concrete rule-building interface. The promise is that {{AUDIENCE}} can move from generic protection to control tailored to {{SPECIFIC_RISK}}.
Why it works
- The opening sentence gives the icons a role before the product appears: red threat markers travel toward a central device from 0:00–0:03.
- Each feature gets a new visual object: the shield around 0:08.7, attack-score diagram around 0:18.8, and rule builder around 0:23.4.
- The last line at 0:25.2 turns the explanation into an action: define and enforce your own rules.
Plate 02 / Format card
| Platform · aspect · length | X · 1280×720, 16:9 · 30.0 s · 23.98 fps |
| Pace | 1 detected continuous shot · 0 hard cuts/min · 4 measured major step changes, or 8/min · continuous vector motion between them |
| Script | 79 spoken words · 165 wpm overall, 187 while speaking · 6 short declarative sentences · no questions |
| Voice | Low-register, assured commercial narrator; measured median 110 Hz |
| On screen | 100% flat vector motion graphics and illustrated product UI; no people or live footage |
| Captions | No spoken-word subtitles; a few small interface labels and an optional cover headline |
| Sound | Continuous tonal bed about 16 dB below voice (measured); effect details unconfirmed |
| Structure | Threat → agency → baseline protection → added controls → product UI → action line |
Pro / 13 plates + recipe
The first plates are open. The full dissection is Pro.
Get the timed shots, type and sound specs, and the runnable recipe.
Open the full blueprint- Plate 03 / The hook, frame by frame (first 3 seconds)Pro
- Plate 04 / Structure (beat sheet)Pro
- Plate 05 / Shot grammarPro
- Plate 06 / Visual style guidePro
- Plate 07 / Voice and deliveryPro
- Plate 08 / Sound designPro
- Plate 09 / PackagingPro
- Plate 10 / Script templatePro
- Plate 11 / Production planPro
- Plate 12 / PromptsPro
- Plate 13 / Edit recipePro
- Plate 14 / QA checklistPro
- Plate 15 / Make it yoursPro
- Recipe / runnable promptPro