SIMA 2 Moves Between Virtual Worlds
A launch film that reveals an AI game operator, proves its reasoning through native interfaces, and expands to cross-world tasks.
Field notes / why it works
The 9.72-second opening lets viewers inspect gameplay before the agent identity and giant title appear, turning the reveal into an answer. From 0:24 to 0:44, native task UI, a prompt, and a reasoning card make the capability claim inspectable; the faster seven-cut world montage at 1:20–1:26 then shows breadth before a slower real-world close.
Plate 01 / The format in one breath
Open on what looks like ordinary gameplay or product use. Reveal that {{PRODUCT}} is operating it, then climb from a single example to harder tasks, varied inputs, independent learning and transfer across settings. End by connecting the demonstrated behavior to a larger future use case.
Why it works
- The first 9.7 seconds let the viewer inspect an action before the SIMA 2 title and explanation; narration starts at 2.94 seconds, so the reveal answers a visual question.
- A claim is paired with visible proof: prompts and an inventory around 0:25–0:44; action across several games around 0:56–1:25.
- The final 10.36-second shot moves from virtual footage toward household and robot imagery, expanding the stakes after the capability has been shown.
Plate 02 / Format card
| Platform · aspect · length | X · 16:9 · 1280×720 · 24.99 fps · 96.4 s |
| Pace | 33 measured shots; 32 cuts; 19.9–29.9 possible cuts/min; 20.5 definite picture changes/min; mean shot 2.92 s, median 1.89 s |
| Script | 160 spoken words; 107 wpm across the full film, 156 wpm during speech; seven long sentences, no questions |
| Voice | Low-register, assured explainer voice; animated pitch; measured pauses between claims |
| On screen | Predominantly interactive-world footage; brief dark composite opening, title, prompt/reasoning cards and closing real-world inserts; no talking head |
| Captions | Small white sentence subtitles on some game shots; UI text and black reasoning cards carry the key proof |
| Sound | Continuous low tonal bed; no clear cut-triggered effects; −19.0 LUFS integrated, −5.9 dBFS true peak |
| Structure | 6 beats: mystery → reveal → task breadth → reasoning → learning/transfer → larger implication; no explicit CTA |
Pro / 13 plates + recipe
The first plates are open. The full dissection is Pro.
Get the timed shots, type and sound specs, and the runnable recipe.
Open the full blueprint- Plate 03 / The hook, frame by frame (first 3 seconds)Pro
- Plate 04 / Structure (beat sheet)Pro
- Plate 05 / Shot grammarPro
- Plate 06 / Visual style guidePro
- Plate 07 / Voice and deliveryPro
- Plate 08 / Sound designPro
- Plate 09 / PackagingPro
- Plate 10 / Script templatePro
- Plate 11 / Production planPro
- Plate 12 / PromptsPro
- Plate 13 / Edit recipePro
- Plate 14 / QA checklistPro
- Plate 15 / Make it yoursPro
- Recipe / runnable promptPro