Zora DMs Through a Coin Chat
A silent one-phone launch demo turns a new inbox into a chat that shares and trades a coin.
Field notes / why it works
A feed-to-inbox slide in the first 2.7 seconds makes the feature legible without a title card. The chat then builds through replies at about 7 and 10.5 seconds before an in-thread coin card arrives at 14 seconds; its changed art around 24 seconds supplies a second visual payoff. The fixed phone and white field keep attention on the product action.
Plate 01 / The format in one breath
A centered phone moves from a familiar feed into a newly available inbox, opens a conversation, and lets a short exchange demonstrate sending an item through chat. The product claim is made visually: the viewer sees the feature's path and its result without narration or explanatory title cards.
Why it works
- The phone is alone against white from about 0:00.25, so the eye goes straight to the interface; by 0:02.75 the inbox and new-conversation affordance establish the feature.
- Navigation, a first message, replies, a shared item, and a final reply become separate reveals at roughly 0:04.4, 0:07, 0:10.5, 0:14, and 0:27.4.
- The shared item turns an abstract messaging announcement into a specific transaction inside the chat at 0:14–0:24.
Plate 02 / Format card
| Platform · aspect · length | X · 1:1 · 720 × 720 · 28.1 s · 30 fps |
| Pace | One continuous composited phone shot; 0 cuts/min; eight measured UI step changes, about 17 picture changes/min; one 28.05 s shot |
| Script | No spoken words; short chat bubbles and UI labels carry the story |
| Voice | None |
| On screen | 100% centered phone UI on a white field; no presenter or exterior footage |
| Captions | None; product UI text is the only text |
| Sound | Silent in the measured file: −70.0 LUFS integrated; no detected voice or music |
| Structure | Feed → inbox → contact → conversation → share card → closing response; shared item visible by ~0:14 |
Tools you'll need: screen recordings of the product · Remotion for motion graphics · Claude alone: partly
Frame by frame / measured
Stills taken at measured moments, each labelled with its time. Agents get the same sheets over .
Pro / 13 plates + recipe
The first plates are open. The full dissection is Pro.
Get the timed shots, type and sound specs, and the runnable recipe.
Open the full blueprint- Plate 03 / The hook, frame by frame (first 3 seconds)Pro
- Plate 04 / Structure (beat sheet)Pro
- Plate 05 / Shot grammarPro
- Plate 06 / Visual style guidePro
- Plate 07 / Voice and deliveryPro
- Plate 08 / Sound designPro
- Plate 09 / PackagingPro
- Plate 10 / Script templatePro
- Plate 11 / Production planPro
- Plate 12 / PromptsPro
- Plate 13 / Edit recipePro
- Plate 14 / QA checklistPro
- Plate 15 / Make it yoursPro