Four-word promise to voice-chat demo
A 24-second feature launch that alternates one-word cards with people, then gives the voice interface a long proof shot.
Field notes / why it works
Four one-word cards at 0:00, 0:02.5, 0:05.1 and 0:07.6 alternate with human scenes, delaying completion of the feature promise. Seven cuts in the first 10 seconds give way to a 10.2-second UI hold, where microphone input becomes a visible answer by about 0:17.8. The 0:20.4 brand card closes a consistent mint-and-green visual system.
Plate 01 / The format in one breath
A feature announcement spells a four-word promise on separate pastel cards, alternating each word with a person at work. At 10.1 seconds it changes from lifestyle suggestion to a sustained interface demonstration, then ends on a logo card. The post copy supplies the use instruction; the film supplies the feeling and the proof.
Why it works
- A card at 0:00 says “now”; the next three cards at 2.5, 5.1 and 7.6 seconds complete a sentence one word at a time. Each intervening human shot creates a small wait for the next word.
- The first eight shots average roughly 1.27 seconds. The 10.1–20.4-second interface hold then gives enough time to see microphone input and the answer appear.
- Warm rooms and people make the feature feel social; the pale mint UI and closing green wordmark at 20.4 seconds connect that feeling to the product.
Plate 02 / Format card
| Reference | |
|---|---|
| Platform · aspect · length | X · 16:9, 1280×720 · 23.6 s at 29.97 fps |
| Pace | 10 shots, 9 measured cuts; 22.8–33 cuts/min including four uncertain changes; 27.9 picture changes/min including two internal steps; mean shot 2.36 s, median 1.5 s |
| Script | Four large on-screen words, then product UI. No reliable spoken script or WPM; one isolated transcript token conflicts with the “no speech detected” measurement. |
| Voice | None verified; people are shown, but no narrator is needed. |
| On screen | Approximately 17% word cards, 25% live-action people, 43% UI demo, 14% brand end card by running time. |
| Captions | No subtitles. Centered, lowercase, one-word headline cards. |
| Sound | Audio bed present; rough pulse 80 BPM (inferred from analysis). No clear effects tied to cuts. Measured −9.3 LUFS integrated, +0.6 dBFS true peak. |
| Structure | Word/person alternation to 10.1 s → interface proof to 20.4 s → brand card to 23.6 s. CTA is in the post copy, not a film card. |
Pro / 13 plates + recipe
The first plates are open. The full dissection is Pro.
Get the timed shots, type and sound specs, and the runnable recipe.
Open the full blueprint- Plate 03 / The hook, frame by framePro
- Plate 04 / Structure (beat sheet)Pro
- Plate 05 / Shot grammarPro
- Plate 06 / Visual style guidePro
- Plate 07 / Voice and deliveryPro
- Plate 08 / Sound designPro
- Plate 09 / PackagingPro
- Plate 10 / Script templatePro
- Plate 11 / Production planPro
- Plate 12 / PromptsPro
- Plate 13 / Edit recipePro
- Plate 14 / QA checklistPro
- Plate 15 / Make it yoursPro
- Recipe / runnable promptPro