An AI edit arrives inside Photoshop
A 21-second integration launch turns a dark title reveal into an in-app prompt and a visible portrait edit.
Field notes / why it works
The opening moves from a curiosity title to the product name in about 1 second, then shows the native editor control at 2.55 seconds. A one-command edit becomes an obvious portrait change by about 14.8 seconds, so the integration claim has visual proof before the two-brand lockup. Seven shots over 21 seconds keep the workflow readable without voiceover.
Plate 01 / The format in one breath
A new capability is teased with sparse white type over a nearly black botanical image, then revealed as an action inside a familiar editing interface. One short prompt produces a visible before/after result; a two-mark end card identifies the integration.
Why it works
- The title changes from broad curiosity at 0:00.25 to a named feature by 0:01.0, then cuts to interface proof at 0:02.55.
- The UI is cropped close at 0:04–0:05, then the edit becomes concrete: a portrait at 0:10.1, a short typed instruction at 0:12.0, and sunglasses visible by 0:14.8.
- Seven shots over 21 seconds leave room to read each card while moving from promise to proof to brand lockup.
Plate 02 / Format card
| Reference | |
|---|---|
| Platform · aspect · length | X · 16:9, 1280×720 · 21.0 s · 30 fps |
| Pace | 7 shots, 6 definite cuts, 17.1–20.0 cuts/min including one uncertain change; 25.7 picture changes/min; mean shot 3.0 s |
| Script | About four brief on-screen ideas; no sustained spoken script or meaningful WPM |
| Voice | No narrator or talking head detected; a lone “Oh” in the transcript is too isolated to establish speech |
| On screen | Dark title/brand graphics roughly half the runtime; editor screen and portrait demonstration roughly half |
| Captions | No speech subtitles; centered, sparse white headline cards |
| Sound | Music-like bed indicated by the analysis, tempo estimated near 179 BPM with low confidence; no clear cut-synced effects; −15.7 LUFS, −3.9 dBFS true peak |
| Structure | Tease → name → embedded UI → convenience claim → prompt → result → partner lockup |
Pro / 13 plates + recipe
The first plates are open. The full dissection is Pro.
Get the timed shots, type and sound specs, and the runnable recipe.
Open the full blueprint- Plate 03 / The hook, frame by frame (first 3 seconds)Pro
- Plate 04 / Structure (beat sheet)Pro
- Plate 05 / Shot grammarPro
- Plate 06 / Visual style guidePro
- Plate 07 / Voice and deliveryPro
- Plate 08 / Sound designPro
- Plate 09 / PackagingPro
- Plate 10 / Script templatePro
- Plate 11 / Production planPro
- Plate 12 / PromptsPro
- Plate 13 / Edit recipePro
- Plate 14 / QA checklistPro
- Plate 15 / Make it yoursPro
- Recipe / runnable promptPro