From prompt to motion: Burp launch film
A silent AI motion editor launch that turns typed requests into a fast creative showcase before a spacious waitlist tease.
Field notes / why it works
The opening question resolves by 1.0 seconds, and four typed requests turn an abstract AI promise into concrete uses by 11.6 seconds. Nine cuts between 11.6 and 18.3 seconds showcase varied results and controls; the final 13.18-second white slate makes the release tease feel deliberate.
Plate 01 / The format in one breath
A cursor asks a broad creation question on a nearly white canvas. A colourful input box fills with concrete requests, and the film answers with a compressed showcase of finished creative work. The final third trades spectacle for a small product mark and a quiet release or waitlist message.
Why it works
- The question is legible by 1.0 seconds; the cursor and changing colour hold the opening while the sentence resolves.
- At 2.0–11.6 seconds, one input box survives four changing prompts and animated colour frames, so variety reads as one product capability.
- The 11.6–18.3-second output montage accelerates to nine cuts in roughly seven seconds, then a 13.18-second final shot gives the invitation room to register.
Plate 02 / Format card
| Platform · aspect · length | X · 16:9 · 1280×720 · 32.6 s at 60 fps |
| Pace | 13 shots, 12 cuts, 22.1 cuts/min; 5 internal steps, 31.3 picture changes/min; mean shot 2.51 s, median 1.03 s |
| Script | No spoken script. Sparse interface copy: one opening question, short sample requests, one closing line. |
| Voice | None; a faint vocal-like sound in the music is not narration. |
| On screen | About 36% input/UI animation, 24% output montage and product graphics, 40% minimal closing slate (inferred from timings). |
| Captions | None. All text belongs to the product UI or closing slate. |
| Sound | Tonal, music-like bed; roughly 94 BPM is a low-confidence estimate. Source measures −10.9 LUFS integrated. |
| Structure | Question → typed examples → output burst → product identity/editor glimpse → quiet release tease. No spoken CTA. |
Pro / 13 plates + recipe
The first plates are open. The full dissection is Pro.
Get the timed shots, type and sound specs, and the runnable recipe.
Open the full blueprint- Plate 03 / The hook, frame by frame (first 3 seconds)Pro
- Plate 04 / Structure (beat sheet)Pro
- Plate 05 / Shot grammarPro
- Plate 06 / Visual style guidePro
- Plate 07 / Voice and deliveryPro
- Plate 08 / Sound designPro
- Plate 09 / PackagingPro
- Plate 10 / Script templatePro
- Plate 11 / Production planPro
- Plate 12 / PromptsPro
- Plate 13 / Edit recipePro
- Plate 14 / QA checklistPro
- Plate 15 / Make it yoursPro
- Recipe / runnable promptPro