Draw a Path, Watch the Plant Move
A 12-second feature reveal uses stacked input, trajectory, and generated-result panels to make motion control instantly legible.
Field notes / why it works
The source image, drawn trajectory, and generated result fill three labelled rows by 0:00.50, making the workflow clear without speech. Five measured within-shot changes then cycle visually distinct blue and yellow outputs while the input stays fixed; the sole cut at 0:10.23 saves branding until after the proof.
Plate 01 / The format in one breath
A silent vertical feature announcement makes a causal claim through three stacked views: the source image, a control drawn over that same image, and a changing result. The first result arrives within half a second, then contrasting variations make the control feel expressive before a brief brand card.
Why it works
- The input appears at 0:00, the path overlay by 0:00.25, and the output by 0:00.50; the viewer sees the whole workflow without narration.
- The three labelled panels keep input, mechanism, and result visible together from roughly 0:00.50 to 0:10.23, so each output can be compared with its cause.
- The result shifts between cool blue growth and bright yellow, spiky growth around 0:03–0:09 while the input stays fixed; variation becomes the proof.
Plate 02 / Format card
| Platform · aspect · length | X · 9:16 · 720 × 1280 · 60 fps · 12.3 s |
| Pace | 2 measured shots; 1 hard cut at 10.23 s; 4.9 cuts/min; 5 changes within shot 1, or 29.3 picture changes/min including the cut; mean shot 6.15 s |
| Script | 0 spoken words; three short stage labels and one end-card brand line |
| Voice | None |
| On screen | ~83% stacked image/graphic/result composition; ~17% black brand card |
| Captions | No speech captions; uppercase white labels aligned to thin horizontal rules |
| Sound | Tonal, music-like bed; −20.4 LUFS integrated, −7.6 dBFS true peak; no speech |
| Structure | Input → drawn control → live result and variants → brand card; result by 0:00.50, card at 0:10.23 |
Pro / 13 plates + recipe
The first plates are open. The full dissection is Pro.
Get the timed shots, type and sound specs, and the runnable recipe.
Open the full blueprint- Plate 03 / The hook, frame by frame (first 3 seconds)Pro
- Plate 04 / Structure (beat sheet)Pro
- Plate 05 / Shot grammarPro
- Plate 06 / Visual style guidePro
- Plate 07 / Voice and deliveryPro
- Plate 08 / Sound designPro
- Plate 09 / PackagingPro
- Plate 10 / Script templatePro
- Plate 11 / Production planPro
- Plate 12 / PromptsPro
- Plate 13 / Edit recipePro
- Plate 14 / QA checklistPro
- Plate 15 / Make it yoursPro
- Recipe / runnable promptPro