FLUX.1 Krea cinematic specimen launch
An 18.7-second music-led launch that moves from slow forest title cards to a fast, mixed-style image gallery and minimal end mark.
Field notes / why it works
The product name lands by 1.0 s over a restrained forest plate, then the pace jumps to varied photoreal and illustrated specimens around 5.6 s. A plain one-word card at 9.4 s interrupts the gallery before a minimal symbol closes the 18.7-second film; the sheets suggest about 12 visual scenes despite the automated detector reporting one shot.
Plate 01 / The format in one breath
A silent, music-led launch film begins with a restrained landscape and three large text cards, then lets a rapid gallery of wildly different images demonstrate the range of an image product. A plain keyword card interrupts the gallery before a final symbol closes it. The product name arrives by 1.0 s; the proof starts around 5.6 s.
Why it works
- A large centered product name at 1.0–1.75 s makes the launch legible even with sound off; the atmospheric opening creates a contrast with the bright gallery.
- The sequence moves from photoreal animal and vehicle images around 5.8–11.2 s to illustrated scenes around 12.3–13.8 s. That change in medium makes range visible without a spoken claim.
- A stark white keyword card around 9.4 s interrupts the busy montage; the padlock image around 15.0 s creates a distinct closing beat (its intended meaning is inferred).
Plate 02 / Format card
| Reference | |
|---|---|
| Platform · aspect · length | X · 4:3 · 960 × 720 · 60 fps · 18.7 s |
| Pace | Automated detector: 1 continuous shot, 0 cuts/min, 3 certain internal changes. The sheets show about 12 visual scenes and 11 likely cuts, approximately 35 cuts/min and 1.6 s per scene (inferred). Several boundaries are dissolves or graphic swaps. |
| Script | No spoken words. Four short title/keyword cards carry the verbal message. |
| Voice | None; silent archetypes only, such as a stylized courier in one illustration. |
| On screen | ~5.6 s cinematic landscape/title, ~9 s varied specimens and a keyword card, ~4 s minimal closing graphic (approximate from sampled frames). |
| Captions | No subtitles. Large, center aligned headline cards; white or black depending on background. |
| Sound | Continuous music; tempo estimate ~125 BPM from 6.3–18.7 s. Measured −15.4 LUFS integrated, −5.4 dBFS true peak. |
| Structure | Reveal product by 1 s → establish promise by 2.2 s → show visual range from ~5.6 s → keyword reset ~9.4 s → icon ending ~14.6–18.7 s. No explicit CTA. |
Pro / 13 plates + recipe
The first plates are open. The full dissection is Pro.
Get the timed shots, type and sound specs, and the runnable recipe.
Open the full blueprint- Plate 03 / The hook, frame by frame (first 3 seconds)Pro
- Plate 04 / Structure (beat sheet)Pro
- Plate 05 / Shot grammarPro
- Plate 06 / Visual style guidePro
- Plate 07 / Voice and deliveryPro
- Plate 08 / Sound designPro
- Plate 09 / PackagingPro
- Plate 10 / Script templatePro
- Plate 11 / Production planPro
- Plate 12 / PromptsPro
- Plate 13 / Edit recipePro
- Plate 14 / QA checklistPro
- Plate 15 / Make it yoursPro
- Recipe / runnable promptPro