Reachy Mini: From Builders to Bedtime
A warm live-action robot launch moves from a mystery reveal and coding proof to family moments and a quiet night-time name card.
Field notes / why it works
A rear product view hides the robot's face while its antenna moves at 0.55 seconds; the first audience headline arrives at 2.5 seconds. Code and hands at 12–17 seconds make the builder claim visible, then kitchen and bedtime scenes at 28–45 seconds turn that capability into a human benefit. The 20-shot, 52.8-second film slows into a six-second name hold rather than rushing its reveal.
Plate 01 / The format in one breath
A small object sits quietly in a warm home, starts to move, and becomes the centre of a story about who can build with it and where it belongs. The promise appears in stages: an audience headline at 2.5 s, development proof from about 9–17 s, wider use from 19–40 s, and a named product reveal at 46.6 s. The film sells possibility through people and settings, with a sparse text spine instead of a spoken product explanation.
Why it works
- A rear view withholds the robot's face; antenna movement starts at 0.55 s and a front-facing reveal arrives at 3.7 s.
- The film makes its audience concrete: the 2.5 s builder headline is followed by a child, visible code at 12.4 s, and a collaborative interaction at 15–17 s.
- It broadens from development to ordinary life through a remote work scene at 19–24 s, kitchen at 28.5 s, and bedtime at 35–45 s, then lets a nearly still end card hold the name.
Plate 02 / Format card
| Platform · aspect · length | X · 1080×720, 3:2 horizontal · 52.8 s · 25 fps |
| Pace | 20 measured shots, 19 cuts; 21.6–27.3 cuts/min allowing uncertain changes; 26.1 confirmed picture changes/min; mean 2.64 s, median 1.86 s. Final measured shot lasts 12.46 s but contains changes. |
| Script | About 66 transcribed soundtrack words, 94 wpm overall / 114 wpm during voiced passages; transcript contains 16 low-confidence words. Product information is carried mostly by brief screen headlines. |
| Voice | Repeated, energetic human vocal calls early; more melodic or speech-like motivational vocals later (inferred from transcript and timing). No visible presenter or product narration. |
| On screen | Predominantly live-action product and lifestyle footage; brief website/code/keyboard inserts around 9–14 s; final product/logo card. |
| Captions | No full subtitles. Short, bold headline cards in white or pale yellow, usually 2–4 words, over footage. |
| Sound | Continuous music-like bed and vocal track. Measured −13.3 LUFS integrated, −5.8 dBFS true peak; no clear cut-synced effects. |
| Structure | Mystery hook → audience → builder proof → global use → daily life → open-source statement → name/logo. Product name payoff begins about 46.6 s; no in-video spoken CTA. |
Pro / 13 plates + recipe
The first plates are open. The full dissection is Pro.
Get the timed shots, type and sound specs, and the runnable recipe.
Open the full blueprint- Plate 03 / The hook, frame by frame (first 3 seconds)Pro
- Plate 04 / Structure (beat sheet)Pro
- Plate 05 / Shot grammarPro
- Plate 06 / Visual style guidePro
- Plate 07 / Voice and deliveryPro
- Plate 08 / Sound designPro
- Plate 09 / PackagingPro
- Plate 10 / Script templatePro
- Plate 11 / Production planPro
- Plate 12 / PromptsPro
- Plate 13 / Edit recipePro
- Plate 14 / QA checklistPro
- Plate 15 / Make it yoursPro
- Recipe / runnable promptPro