Perps in Your Pocket
A 28-second product launch that turns a wallet UI reveal into giant benefit typography and a rapid branded finale.
Field notes / why it works
The feature appears inside the wallet UI by 1.7–2.5 seconds, after five cuts in the first three seconds. From 9.1–20.4 seconds, huge benefit words alternate with readable controls and order-entry UI; the final 7 seconds escalate through market and leverage claims before five rapid graphic cuts assemble the end mark.
Plate 01 / The format in one breath
A 28-second, 16:9 product announcement starts with a symbol, reveals the feature inside a real-looking app interface, then expands into enormous benefit words, numerical proof, and a branded end card. The viewer sees where to tap before being asked to remember the claims.
Why it works
- The first 2.8 s move from symbol to wallet to the new feature tile; five cuts happen in the first three seconds.
- At 9.1–15.1 s, isolated benefit words and a 15× control alternate with product UI, so abstract claims have an interface anchor.
- The last 7 s turn scale and access claims into a rapid graphic finale: market count, leverage claim, pocket-sized benefit, and five cuts from 24.9–26.3 s.
Plate 02 / Format card
| Reference | |
|---|---|
| Platform · aspect · length | X · 1280×720, 16:9 · 27.7 s at 30 fps |
| Pace | 25 measured shots, 24 cuts, 52 cuts/min; 2 internal picture changes, 56.3 changes/min; mean shot 1.11 s, median 0.6 s |
| Script | No reliable narration. Product words are on-screen cards and UI labels. The eight-word automatic transcript appears inconsistent with the frames and has low-confidence words. |
| Voice | None verified; design for silent viewing. |
| On screen | Approx. 45% app UI, 45% designed typography/abstract motion, 10% opening/closing marks (inferred from timed sheets). |
| Captions | No dialogue captions; oversized benefit headlines, one to three words at a time. |
| Sound | Continuous tonal, music-like bed; no clearly measured cut-synced effects; −16.2 LUFS integrated, −0.7 dBFS true peak. |
| Structure | Symbol → in-app reveal → trading context → two benefit claims → controls → scale → brand end card. |
Pro / 13 plates + recipe
The first plates are open. The full dissection is Pro.
Get the timed shots, type and sound specs, and the runnable recipe.
Open the full blueprint- Plate 03 / The hook, frame by frame (first 3 seconds)Pro
- Plate 04 / Structure (beat sheet)Pro
- Plate 05 / Shot grammarPro
- Plate 06 / Visual style guidePro
- Plate 07 / Voice and deliveryPro
- Plate 08 / Sound designPro
- Plate 09 / PackagingPro
- Plate 10 / Script templatePro
- Plate 11 / Production planPro
- Plate 12 / PromptsPro
- Plate 13 / Edit recipePro
- Plate 14 / QA checklistPro
- Plate 15 / Make it yoursPro
- Recipe / runnable promptPro