Krea 1 Word-Card Launch Film
A 22-second silent-viewing image-model launch that turns a word-by-word announcement into a fast gallery of visual proof.
Field notes / why it works
The name and availability promise arrive as large centered words within the first 2.75 seconds, alternating a hazy hero image with pale cards. Benefit labels and varied examples take over at about 5 seconds, then four small image tiles refresh the frame every roughly 2 seconds before the full-frame URL payoff at 19.6 seconds.
Plate 01 / The format in one breath
A near-silent visual announcement spells out the availability promise one centered word at a time, then proves its aesthetic claim with sharply different image examples. The last three seconds turn a cinematic example into a readable destination.
Why it works
- The promise is legible without sound by 2.75 s: the title, availability, and audience each get a large centered card.
- At about 5–12 s, the film shifts from announcement to examples labeled by benefit, including an explicit resolution claim around 9 s.
- From 12–19.6 s, small framed samples cycle against pale negative space; the final 19.6–22.3 s image makes the URL feel like a payoff.
Plate 02 / Format card
| Platform · aspect · length | X · 960×720, 4:3 · 22.3 s · 60 fps |
| Pace | 10 measured shots, 9 cuts, 24.3 cuts/min; up to 51.2/min if all 10 uncertain changes are cuts. Mean 2.22 s/shot; first cut at 0.73 s. |
| Script | No spoken words. About a dozen short on-screen phrases carry the argument. |
| Voice | None. |
| On screen | Roughly half full-frame or large photographic examples, half pale typographic cards or image tiles (estimated from the sheets). |
| Text | Centered, heavy sans serif, generally one word or short claim at a time; black on light gray or white over pictures. No speech captions. |
| Sound | Continuous music-like bed, roughly 82 BPM; −14.1 LUFS integrated, −4.2 dBFS true peak. No clear cut-specific effects. |
| Structure | Announcement 0–5 s → benefits/examples 5–12 s → sample montage 12–19.6 s → URL 19.6–22.3 s. |
Pro / 13 plates + recipe
The first plates are open. The full dissection is Pro.
Get the timed shots, type and sound specs, and the runnable recipe.
Open the full blueprint- Plate 03 / The hook, frame by frame (first 3 seconds)Pro
- Plate 04 / Structure (beat sheet)Pro
- Plate 05 / Shot grammarPro
- Plate 06 / Visual style guidePro
- Plate 07 / Voice and deliveryPro
- Plate 08 / Sound designPro
- Plate 09 / PackagingPro
- Plate 10 / Script templatePro
- Plate 11 / Production planPro
- Plate 12 / PromptsPro
- Plate 13 / Edit recipePro
- Plate 14 / QA checklistPro
- Plate 15 / Make it yoursPro
- Recipe / runnable promptPro