Two Workflows, One Finished Report
A split-screen launch film compares an AI-assisted worker with a manual workflow, building from a single prompt to a timed result and a visual punchline.
Field notes / why it works
The same-task split-screen makes the comparison clear from 0:00, while a prompt and five-step plan around 0:11–0:24 make the assisted workflow visible. App windows pile up around 0:31–0:38; the clean result at 0:42 and return to the still-working counterpart at 0:49 deliver the payoff without a dense edit.
Plate 01 / The format in one breath
Two versions of an anonymous desk worker try to finish one concrete assignment. A restrained split-screen sets up the controlled comparison; the assisted side enters one request while the manual side accumulates windows, and a time-jump reveals the difference.
Why it works
- The first line states the experiment by 0:04, while the opening split-screen makes both workflows visible from frame one.
- The assisted side shows a single prompt and a five-step plan around 0:11–0:24; the manual side piles up email, spreadsheet, browser, document and chat windows around 0:31–0:38.
- The product result appears at 0:42–0:48, then the edit returns to the other worker still struggling at 0:49–0:59. The return supplies a visual punchline before the 1:00 CTA.
Plate 02 / Format card
| Platform · aspect · length | X · 16:9, 1280×720 · 63.1 s at 23.98 fps |
| Pace | 4 measured shots, 3 cuts, 2.9 cuts/min; 12 changes within shots, about 14.3 picture changes/min total. Mean shot 15.77 s; first cut at 0:42.4. |
| Script | 181 spoken words · 177 wpm overall, about 255 wpm while talking · 20 short sentences · one question. |
| Voice | One medium-register, animated, lightly amused narrator. |
| On screen | Mostly live-action desk silhouettes with composited product and app windows; one brief black end card. |
| Captions | No running subtitles. Small scene label, sparse white product copy, and dark UI cards. |
| Sound | Quiet tonal bed about 16 dB below narration; overall −20.5 LUFS, true peak −1.7 dBFS. |
| Structure | Setup → assisted workflow → manual friction → result/time jump → losing-side punchline → CTA. |
Pro / 13 plates + recipe
The first plates are open. The full dissection is Pro.
Get the timed shots, type and sound specs, and the runnable recipe.
Open the full blueprint- Plate 03 / The hook, frame by frame (first 3 seconds)Pro
- Plate 04 / Structure (beat sheet)Pro
- Plate 05 / Shot grammarPro
- Plate 06 / Visual style guidePro
- Plate 07 / Voice and deliveryPro
- Plate 08 / Sound designPro
- Plate 09 / PackagingPro
- Plate 10 / Script templatePro
- Plate 11 / Production planPro
- Plate 12 / PromptsPro
- Plate 13 / Edit recipePro
- Plate 14 / QA checklistPro
- Plate 15 / Make it yoursPro
- Recipe / runnable promptPro