Expo Router v5 Across Devices
A silent feature-launch film that moves from a rotating phone reveal through light-and-dark UI cards to a laptop finish.
Field notes / why it works
The edge-on phone rotates into a readable UI during the first 3 seconds, creating a reveal without a cut. Hard resets at 3.9, 8.6, 14.5, and 20.5 seconds alternate bright and dark cards while each feature gets visible phone or laptop proof; the nine-second final shot uses a device move to sustain attention.
Plate 01 / The format in one breath
A silent product launch reel opens on an extreme close-up of a phone edge, rotates the device into view, then moves through three to four capability cards. It promises that one product can make a polished app work across contexts, with each claim backed by a visible interface or device mockup rather than narration.
Why it works
- The opening creates a reveal: at 0:00 only the black handset edge is readable; the product title becomes clear by 0:00.5 and the UI rotates into view by 0:02.75.
- Each chapter changes the proof surface: bright phone login at 0:03.9, dark mobile search at 0:08.6, laptop web view at 0:14.5, and phone navigation at 0:20.5.
- A strict black/white grid, sparse white type, and small bottom-left brand mark hold together scenes with different interface content. The final device move fills the nine-second closing shot.
Plate 02 / Format card
| Platform · aspect · length | X · 16:9 · 29.5 s · 1280×720 · 30 fps |
| Pace | 5 shots · 4 cuts · 8.1 cuts/min · 2 internal step changes · 12.2 picture changes/min · mean shot 5.91 s |
| Script | No spoken words; use short visual labels and product UI |
| Voice | None |
| On screen | Designed 3D device and UI composites throughout; phone in shots 1–3 and early shot 5, laptop in shot 4 and late shot 5 |
| Captions | No speech subtitles; sparse feature headlines and UI labels |
| Sound | No audio track, music, effects, or measured loudness |
| Structure | Device reveal → bright capability → dark mobile proof → web proof → native navigation/device outro; no in-video CTA |
Pro / 13 plates + recipe
The first plates are open. The full dissection is Pro.
Get the timed shots, type and sound specs, and the runnable recipe.
Open the full blueprint- Plate 03 / The hook, frame by frame (first 3 seconds)Pro
- Plate 04 / Structure (beat sheet)Pro
- Plate 05 / Shot grammarPro
- Plate 06 / Visual style guidePro
- Plate 07 / Voice and deliveryPro
- Plate 08 / Sound designPro
- Plate 09 / PackagingPro
- Plate 10 / Visual-copy templatePro
- Plate 11 / Production planPro
- Plate 12 / PromptsPro
- Plate 13 / Edit recipePro
- Plate 14 / QA checklistPro
- Plate 15 / Make it yoursPro
- Recipe / runnable promptPro