Virtual Cards in Every Colour
A 23-second Wise feature launch that turns a phone card picker into a colourful, fast-expanding product gallery.
Field notes / why it works
An abstract card texture resolves into a selectable phone card by about 1.25 seconds, making the feature visually discoverable. From 9 to 14.3 seconds, short macro shots expand into a ten-card lineup and grid, turning customisation into visible abundance; a plain app CTA at 19.2 seconds then gives that spectacle one action.
Plate 01 / The format in one breath
A silent-viewing-friendly feature announcement starts inside an extreme close-up of one colourful product surface, pulls back to show it in an app, then turns the feature into a gallery of physical-looking variants. Two brief headline cards explain the offer; an app CTA and logo finish it.
Why it works
- The first 1.05 s is an abstract teal/green texture. The pullback at about 1.25 s resolves it into a selectable card in a phone: visual question, then answer.
- The middle accelerates from a 6.87 s interface shot to five roughly 0.8–1.4 s colourway shots at 9–14.3 s. Repeated cards feel like breadth of choice.
- The product gallery gives way to a plain CTA at 19.2 s and a high-contrast logo plate at 20.5 s, making the action easy to remember.
Plate 02 / Format card
| Reference | |
|---|---|
| Platform · aspect · length | X · 1280 × 720, 16:9 · 22.7 s · 60 fps |
| Pace | 10 measured shots, 9 cuts, 23.8 cuts/min; up to 29.0 if two uncertain changes are cuts. Mean 2.27 s, median 1.06 s; 26.4 confirmed picture changes/min. |
| Script | Two short on-screen headline cards and one CTA. No reliable spoken script. |
| Voice | No visible speaker or reliable narration. A generic nine-word ASR line at 16.4 s is likely a false positive (inferred); do not use it as a model. |
| On screen | Designed product motion throughout: texture, app mockup, floating cards, colourway grid, CTA, mark. |
| Text | Sparse dark-green headline/CTA on white; no subtitles. |
| Sound | Music-like rhythmic bed (inferred); rough detected pulse 163 BPM, low confidence. No clear effects tied to cuts. |
| Structure | Texture → app proof → verbal promise → variant montage → app CTA → brand end card. |
Pro / 13 plates + recipe
The first plates are open. The full dissection is Pro.
Get the timed shots, type and sound specs, and the runnable recipe.
Open the full blueprint- Plate 03 / The hook, frame by frame (first 3 seconds)Pro
- Plate 04 / Structure (beat sheet)Pro
- Plate 05 / Shot grammarPro
- Plate 06 / Visual style guidePro
- Plate 07 / Voice and deliveryPro
- Plate 08 / Sound designPro
- Plate 09 / PackagingPro
- Plate 10 / Script templatePro
- Plate 11 / Production planPro
- Plate 12 / PromptsPro
- Plate 13 / Edit recipePro
- Plate 14 / QA checklistPro
- Plate 15 / Make it yoursPro
- Recipe / runnable promptPro