From Post to Tradable Coin
A silent, single-shot UI animation turns a new post into a market with metrics and buyer activity, then loops back to the composer.
Field notes / why it works
The first 2.25 seconds establish a familiar creation action through typed UI copy, then the image expands at 2.45 seconds and a metrics panel appears at 3.55. Trading rows arrive at 6.75 seconds to make the new capability tangible; the scene clears at 10.65 and returns to the composer at 12.25 for a replay-friendly loop.
Plate 01 / The format in one breath
A single centered product card shows someone making a post; that card expands into a market view with a numeric value and activity, then the scene clears and returns to the first card. The promise is visual: publishing creates something people can trade (inferred from the UI and post copy), demonstrated without narration.
Why it works
- The first 2.25 seconds show the familiar action of typing into a simple post card, so the viewer understands the input before the reveal.
- At 2.45 seconds the image expands; by 3.55 seconds a metrics strip appears, connecting the post to a measured market outcome.
- At 6.75 seconds a stack of buyers and values supplies social proof; the 10.65-second clear and 12.25-second return reset the visual for replay.
Plate 02 / Format card
| Platform · aspect · length | X · 1:1 · 720 × 720 · 30 fps · 13.48 s |
| Pace | 1 continuous shot · 0 cuts/min · 5 measured scene changes, 22.3 picture changes/min · 13.48 s shot |
| Script | No speech; short UI copy only. Title types across roughly 0–0.5 s; one small description appears around 1.25–2.25 s. |
| Voice | None |
| On screen | 100% designed product UI and motion graphics; a horse image is sample post content. |
| Captions | None; text is native to the interface. |
| Sound | Effectively silent; measured −70 LUFS integrated and no audible bed or speech. |
| Structure | Compose → expand image → show metrics → show market activity → clear → return to composer. |
Pro / 13 plates + recipe
The first plates are open. The full dissection is Pro.
Get the timed shots, type and sound specs, and the runnable recipe.
Open the full blueprint- Plate 03 / The hook, frame by frame (first 3 seconds)Pro
- Plate 04 / Structure (beat sheet)Pro
- Plate 05 / Shot grammarPro
- Plate 06 / Visual style guidePro
- Plate 07 / Voice and deliveryPro
- Plate 08 / Sound designPro
- Plate 09 / PackagingPro
- Plate 10 / Script templatePro
- Plate 11 / Production planPro
- Plate 12 / PromptsPro
- Plate 13 / Edit recipePro
- Plate 14 / QA checklistPro
- Plate 15 / Make it yoursPro
- Recipe / runnable promptPro