Animated portal to a live testnet
A pastel character adventure resolves into a real testnet page and a fast ecosystem art montage.
Field notes / why it works
Shot 1 holds one wide world for 174 frames, giving tiny character reactions room to create a question. The internal 0.81× reframe at frame 2029 and the flash into shot 39 make the threshold feel eventful before shot 40 reveals a real product page. The final proof gallery uses mostly 25–27-frame tiles to communicate breadth quickly.
Plate 01 / The format in one breath
An original animated world sets up a mission, turns its crossing into a real {{PRODUCT}} page, then shows what the product enables through a rapid asset gallery. Story curiosity pays off as a usable destination.
Why it works
- Shot 1 gives the viewer 174 frames with one wide composition before the first cut.
- Shot 31's internal reframe at frame 2029 adds a jolt within the threshold sequence, without spending a cut.
- The real page appears in shot 40; the later gallery settles into mostly 25–27 frame shots, so proof feels abundant.
Plate 02 / Format card
| Platform · aspect · length | X · 16:9 · 110.94 s · source 1280×720 · deliver 1920×1080 · 30 fps |
| Pace | 66 shots; median 1.07 s; 46 hard cuts, 9 fades from black, 8 flashes, 2 continuous boundaries |
| Script | Picture-led; 41 words in the v1 transcript, in brief character and announcer bursts; cuts follow story actions more than the beat |
| Voice | Excited broadcaster, composed traveler, surprised witness; original adult archetypes |
| On screen | Animated adventure through shot 39; real page in shot 40; partner and proof art thereafter |
| Type | Seven measured cap-height levels; dialogue captions, diegetic labels, reveal titles and page copy |
| Sound | Tonal electronic adventure bed, 140.07 BPM in C minor; cue-led actions; reference −15.6 LUFS |
| Structure | Nine beats; product payoff in shot 40, proof gallery in shots 41–66; CTA as page text and accompanying post |
Tools you'll need: After Effects for motion graphics · screen recordings of the product · ElevenLabs or a recorded voice · a licensed or generated music track · Remotion or any video editor · Claude alone: partly
Pro / 13 plates + recipe
The first plates are open. The full dissection is Pro.
Get the timed shots, type and sound specs, and the runnable recipe.
Open the full blueprint- Plate 03 / The hook, frame by frame (first 3 seconds)Pro
- Plate 04 / Structure (beat sheet)Pro
- Plate 05 / Shot grammarPro
- Plate 06 / Visual style guidePro
- Plate 07 / Voice and deliveryPro
- Plate 08 / Sound designPro
- Plate 09 / PackagingPro
- Plate 10 / Script templatePro
- Plate 11 / Production planPro
- Plate 12 / PromptsPro
- Plate 13 / Edit recipePro
- Plate 14 / QA checklistPro
- Plate 15 / Make it yoursPro