Boyco’s illustrated liquidity journey
A five-step product explainer that alternates cartoon flow diagrams with real interface proof.
Field notes / why it works
The five numbered stages turn a complicated workflow into a visible path, from market choice around 0:24 to withdrawal at 2:17. Cartoon pipes, coins, locks and travel icons explain abstract actions, while interface close-ups at 0:33–0:43, 1:13–1:17 and 2:23–2:26 prove where users act. Although there are only 9 detected cuts, 29 changes inside shots keep the explanation moving.
Plate 01 / The format in one breath
A friendly narrator introduces a complex liquidity workflow, then walks the viewer from choosing a market through depositing, bridging, deployment, and withdrawal. Simple cartoon metaphors make the sequence legible; real product screens periodically prove the interface exists.
Why it works
- The opening types the product name over a nearly empty white field by 0:03, then quickly swaps to a branded mascot and a one-sentence purpose at 0:04.8–0:09.1.
- A stepwise path gives the technical story a destination: market selection near 0:23, order choice at 0:49–1:08, bridging at 1:19, day-one liquidity at 1:51, and withdrawal at 2:17.
- UI close-ups at 0:33–0:43, 1:13–1:17, and 2:23–2:26 alternate with cartoon mechanisms, so abstract claims are tied to visible controls and numbers.
Plate 02 / Format card
| Platform · aspect · length | X · 16:9 · 1280×720 · 30 fps · 2:48 |
| Pace | 10 detected shots · 9 cuts, 3.2/min · 29 internal graphic changes; about 13.6 picture changes/min overall · mean shot 16.8 s, median 6.54 s. The 79.82 s ninth shot contains many stages. |
| Script | 386 spoken words · 141 wpm across runtime, 169 wpm while speaking · 21 sentences averaging 18.4 words · no questions |
| Voice | Low-register, animated, assured explainer narrator; speech covers 97% of runtime |
| On screen | Mostly flat illustration and kinetic diagrams, interleaved with product UI captures; no talking head |
| Captions | No continuous subtitles; centered all-caps step headings and diagram labels, plus native UI text |
| Sound | Continuous music-like bed measured around −24.1 dBFS, roughly 7 dB below voice; cut accents are not prominent |
| Structure | Brand and purpose → five workflow stages → benefits recap → website CTA at 2:40.8 |
Tools you'll need: Remotion for motion graphics · screen recordings of the product · ElevenLabs or a recorded voice · partly
Pro / 13 plates + recipe
The first plates are open. The full dissection is Pro.
Get the timed shots, type and sound specs, and the runnable recipe.
Open the full blueprint- Plate 03 / The hook, frame by frame (first 3 seconds)Pro
- Plate 04 / Structure (beat sheet)Pro
- Plate 05 / Shot grammarPro
- Plate 06 / Visual style guidePro
- Plate 07 / Voice and deliveryPro
- Plate 08 / Sound designPro
- Plate 09 / PackagingPro
- Plate 10 / Script templatePro
- Plate 11 / Production planPro
- Plate 12 / PromptsPro
- Plate 13 / Edit recipePro
- Plate 14 / QA checklistPro
- Plate 15 / Make it yoursPro