Send SOL as an Invite Link
A 22-second feature launch turns a fast text promise into a complete send, share, and claim UI journey.
Field notes / why it works
The complete promise is visible by 0:00.5 and a three-line benefit stack settles by 0:02, so the first seconds work without voice. The UI then proves the feature through an invite modal at 0:04.7, amount entry at 0:06, sharing at 0:08–0:11, and a recipient claim screen from 0:17 to the end. The dark field, lime accents, and seven internal picture changes make one continuous 22-second composition feel active.
Plate 01 / The format in one breath
A short feature announcement starts as an oversized text promise, then proves that promise with a centered phone UI and a sequence of simple steps. The screen never needs a presenter or narration: text, app states, floating destination icons, and a music pulse carry the story.
Why it works
- The complete benefit is readable by 0:00.5, while the next words continue to animate until 0:02.0, rewarding the first glance.
- The claim becomes tangible at 0:04.7 with the invite modal, then advances through amount entry (0:06.0) and sharing destinations (0:08.1).
- The final stretch alternates distribution, download, identity, and redemption screens at 0:11.0, 0:13.5, 0:15.9, and 0:17.0, making a small feature feel like a whole user journey.
Plate 02 / Format card
| Platform · aspect · length | X · 16:9 landscape · 22.0 s · 1280×720 · 30 fps |
| Pace | One continuous motion-design composition; 0 detected hard cuts; seven measured internal step changes, about 19 picture changes/min; first measured change at 0:01.2. The opening also animates within its first second. |
| Script | No reliable spoken script; terse on-screen lines and UI labels. The lone detected word at 0:05.3 is not evidence of a voice track. |
| Voice | None detected. |
| On screen | Designed typography and product UI throughout; dark background, centered phone, floating share icons. No people or live-action footage. |
| Captions | No speech captions; large headline cards and small native-looking UI labels. |
| Sound | Continuous music-like track, roughly 99 BPM (heuristic); integrated −8.3 LUFS, measured true peak +1.6 dBFS. Exact instruments and effects are not established by the supplied sheets. |
| Structure | Opening promise → three-part benefit → UI proof → share/outcome → download and redemption CTA; payoff begins around 0:04.7. |
Pro / 13 plates + recipe
The first plates are open. The full dissection is Pro.
Get the timed shots, type and sound specs, and the runnable recipe.
Open the full blueprint- Plate 03 / The hook, frame by frame (first 3 seconds)Pro
- Plate 04 / Structure (beat sheet)Pro
- Plate 05 / Shot grammarPro
- Plate 06 / Visual style guidePro
- Plate 07 / Voice and deliveryPro
- Plate 08 / Sound designPro
- Plate 09 / PackagingPro
- Plate 10 / Script templatePro
- Plate 11 / Production planPro
- Plate 12 / PromptsPro
- Plate 13 / Edit recipePro
- Plate 14 / QA checklistPro
- Plate 15 / Make it yoursPro