Omi’s everyday superpower film
A cinematic wearable launch that proves contextual help across classroom, work, family, and dating scenes before a spare price card.
Field notes / why it works
A 3.46-second classroom wide and question open a story before the first product UI appears around 0:15. The same small device-to-outcome pattern recurs in office (~0:49), family (~1:05), and social (~1:21) scenes, so the capability feels useful beyond one demo. Forty-seven shots sustain the 97-second film, then a 5.56-second black price card gives the offer room to land.
Plate 01 / The format in one breath
A 97-second, widescreen scripted film introduces a small AI wearable through four human situations: a classroom, a workplace, a family visit, and a date. It withholds any feature list; instead, tiny device and phone inserts let the viewer infer a promise of timely, context-aware help. The explicit sales ask arrives at 1:31.6.
Why it works
- The 0:00–0:03.5 classroom wide shot and question create a story before a product explanation; the white logo is the first picture change at 0:00.6.
- A device close-up at 0:05.7 and phone notification at 0:14.9 convert the situation into visual proof. Similar proof returns at 0:49.6, 1:05.2, and 1:20.9, each in a different setting.
- Forty-seven shots at 28.4–29.0 cuts/min keep the 97-second film moving, while the 1:31.6–1:37.2 end card stays still long enough to read the offer.
Plate 02 / Format card
| Platform · aspect · length | X · 16:9 · 1280×720 · 23.98 fps · 97.2 s |
| Pace | 47 shots; 46 definite cuts; 28.4–29.0 cuts/min; 37 picture changes/min; mean shot 2.07 s, median 1.33 s |
| Script | 123 measured words; 84 wpm overall, 184 wpm during speech; 22 short sentences, six questions |
| Voice | Ensemble dialogue: older, low-register lecturer; conversational students, colleagues, family, and date. No single narrator. |
| On screen | Almost entirely staged live action; recurring device close-ups and phone UI inserts; one black end card |
| Captions | No persistent social captions; occasional small white translation subtitle and diegetic notification text |
| Sound | Tonal bed throughout (automated estimate around 125 BPM); dialogue and scene space; no clear routine whoosh or hit on cuts |
| Structure | Four situations and a final offer; first device proof ~0:06, work turn ~0:36, family turn ~0:59, date turn ~1:15, CTA 1:31.6 |
Pro / 13 plates + recipe
The first plates are open. The full dissection is Pro.
Get the timed shots, type and sound specs, and the runnable recipe.
Open the full blueprint- Plate 03 / The hook, frame by frame (first 3 seconds)Pro
- Plate 04 / Structure (beat sheet)Pro
- Plate 05 / Shot grammarPro
- Plate 06 / Visual style guidePro
- Plate 07 / Voice and deliveryPro
- Plate 08 / Sound designPro
- Plate 09 / PackagingPro
- Plate 10 / Script templatePro
- Plate 11 / Production planPro
- Plate 12 / PromptsPro
- Plate 13 / Edit recipePro
- Plate 14 / QA checklistPro
- Plate 15 / Make it yoursPro
- Recipe / runnable promptPro