A Personal Reset Reveals Notion Faces
A silent illustrated feature launch turns a two-line self-expression hook into an avatar choice, workspace proof, and CTA.
Field notes / why it works
The first line appears by 0:00.25 and the second by 0:01.50, giving a sparse hook two reading beats. A colorful portrait grid arrives at 0:03.2, while the chosen face replaces a generic avatar around 0:17.2 and appears in a share context at 0:19.6. The CTA at 0:22.1 names the feature only after viewers have seen its use.
Plate 01 / The format in one breath
A quiet, two-line personal promise becomes a colorful display of possible identities, then resolves into one customized result inside a real product interface. The product name arrives late, after the viewer has seen what they can make.
Why it works
- At 0:00 the canvas is empty; the first line arrives by 0:00.25 and its second line by 0:01.50. The delay turns four words into two beats.
- Portrait tiles take over at about 0:03.2, offering a visible range of choices before the selected face appears around 0:14.3.
- The selected face replaces a generic initial at 0:17.2, then appears in a sharing row at 0:19.6. The product action makes the promise concrete before the 0:22.1 CTA.
Plate 02 / Format card
| Platform · aspect · length | X · 1280×720, 16:9 · 29.2 s · 24 fps |
| Pace | 3 measured shots, 2 cuts, 4.1 cuts/min; 6 measured internal changes; about 16.4 measured picture changes/min; mean shot 9.73 s |
| Script | No confirmed spoken narration. Short on-screen cards, mostly 2–8 words. |
| Voice | None; typography carries the message. |
| On screen | Entirely designed graphics: typography, illustrated portraits, and simplified interface elements. |
| Captions | No subtitles; black headline cards on white. |
| Sound | Music bed through roughly 0:27.8, rough tempo 139 BPM; measured −24.7 LUFS integrated, −2.7 dBFS true peak. |
| Structure | Personal hook → options → one result → in-product proof → named CTA → brand sign-off. |
Pro / 13 plates + recipe
The first plates are open. The full dissection is Pro.
Get the timed shots, type and sound specs, and the runnable recipe.
Open the full blueprint- Plate 03 / The hook, frame by frame (first 3 seconds)Pro
- Plate 04 / Structure (beat sheet)Pro
- Plate 05 / Shot grammarPro
- Plate 06 / Visual style guidePro
- Plate 07 / Voice and deliveryPro
- Plate 08 / Sound designPro
- Plate 09 / PackagingPro
- Plate 10 / Script templatePro
- Plate 11 / Production planPro
- Plate 12 / PromptsPro
- Plate 13 / Edit recipePro
- Plate 14 / QA checklistPro
- Plate 15 / Make it yoursPro
- Recipe / runnable promptPro