A Mission in Three Color Cards
A 12.5-second Wise feature announcement that turns a mission graphic into a benefit, bold claim, and action card.
Field notes / why it works
The first 0.75 seconds assemble a huge headline above a moving, colorful object, making the promise legible before the 2.44-second cut. A full lime benefit card resets the palette, then the dark claim card and 10.2-second action change turn a broad mission into a concrete next step. Its three-shot structure and two-color type system transfer readily to another product.
Plate 01 / The format in one breath
A wordless, music-led feature announcement opens with an oversized mission headline and one surreal product metaphor. It cuts to a simple customer benefit, then returns to a dark, high-contrast card for a short claim and an action prompt.
Why it works
- The headline builds over the first 0.75 seconds while a bright globe and coins occupy the lower half; the promise is readable before the first cut at 2.44 seconds.
- The abrupt dark-to-bright cut at 2.44 seconds lets the benefit sentence stand alone; its full three-line form is visible by 3.6 seconds.
- The return to dark at 4.8 seconds makes the 8.7-second claim feel like a payoff, then an internal change at 10.2 seconds replaces it with a direct action prompt.
Plate 02 / Format card
| Reference | |
|---|---|
| Platform · aspect · length | X · 1:1 · 720×720 · 25 fps · 12.5 s |
| Pace | 3 shots, 2 cuts, 9.6 cuts/min; 2 internal changes, 19.2 total picture changes/min; average shot 4.16 s |
| Script | On-screen copy only; no spoken words or WPM |
| Voice | None |
| On screen | 100% motion graphics and typography; one illustrated 3D-style metaphor, then text cards |
| Text | Oversized lime uppercase headline; smaller dark sentence case on lime; uppercase claim; small lime action line |
| Sound | Music-led, roughly 125 BPM; −10.5 LUFS integrated, 0.5 dBFS measured true peak |
| Structure | Mission hook → customer benefit → compact claim → action at about 10.2 s |
Pro / 13 plates + recipe
The first plates are open. The full dissection is Pro.
Get the timed shots, type and sound specs, and the runnable recipe.
Open the full blueprint- Plate 03 / The hook, frame by frame (first 3 seconds)Pro
- Plate 04 / Structure (beat sheet)Pro
- Plate 05 / Shot grammarPro
- Plate 06 / Visual style guidePro
- Plate 07 / Voice and deliveryPro
- Plate 08 / Sound designPro
- Plate 09 / PackagingPro
- Plate 10 / Script templatePro
- Plate 11 / Production planPro
- Plate 12 / PromptsPro
- Plate 13 / Edit recipePro
- Plate 14 / QA checklistPro
- Plate 15 / Make it yoursPro
- Recipe / runnable promptPro