One-Flow Send and Swap Walkthrough
A silent feature launch that turns a two-step crypto task into a diagram, then proves the new flow in the extension UI.
Field notes / why it works
The benefit is on screen by 0:05.6, then a concrete Alice/Bob mismatch at 0:11.7 makes the old two-step route legible before the one-approval payoff at 0:27–0:33. From 0:33.7 to 0:58.6, sequential UI states show the actual task; 16 internal picture changes keep a continuous 70-second composition moving without spoken explanation.
Plate 01 / The format in one breath
A silent, text-led feature announcement first makes a complex task easy to understand with a two-character diagram, then shows the same task inside a desktop product. A soft multicolour gradient and small, persistent UI panel make the flow feel calm while the copy names one action at a time.
Why it works
- By about 0:05.6, the right-side headline promises two actions in one flow; the benefit arrives before the detailed explanation.
- At 0:11.7–0:31.2, a named sender/recipient example moves from an old two-step route to one approval, so the feature solves a visible problem.
- At 0:33.7–0:58.6, the screen follows the exact task order—open action, enter recipient, choose outgoing and incoming assets, review quote, confirm—so the claim gets UI proof.
Plate 02 / Format card
| Platform · aspect · length | X · 1280×720, 16:9 · 70.2 s at 24 fps |
| Pace | 1 measured continuous shot, 0 hard cuts, 16 internal visual changes, 13.7 picture changes/min, average shot 70.2 s. Changes are chiefly state replacements and animation, not edits. |
| Script | No spoken words; all instructional language is on screen. Keep each instruction to one or two short sentences. |
| Voice | None. Do not treat music detected by transcription as a narrator. |
| On screen | Full-frame motion graphic throughout; simplified diagrams through ~0:33, then desktop browser/extension UI through ~1:00. |
| Captions | No speech captions. Black sentence-case explanatory text, roughly 3–4% of frame height, with ample empty space. |
| Sound | Music detected; approximate analysis tempo 179 BPM or half-time. Exact instruments and effects are unverified from the supplied stills. |
| Structure | 7 beats: logo reveal → promise → example → old friction → new path → UI steps → branded close. Benefit at ~0:05.6; product confirmation by ~0:58.6. |
Pro / 13 plates + recipe
The first plates are open. The full dissection is Pro.
Get the timed shots, type and sound specs, and the runnable recipe.
Open the full blueprint- Plate 03 / The hook, frame by frame (first 3 seconds)Pro
- Plate 04 / Structure (beat sheet)Pro
- Plate 05 / Shot grammarPro
- Plate 06 / Visual style guidePro
- Plate 07 / Voice and deliveryPro
- Plate 08 / Sound designPro
- Plate 09 / PackagingPro
- Plate 10 / Script templatePro
- Plate 11 / Production planPro
- Plate 12 / PromptsPro
- Plate 13 / Edit recipePro
- Plate 14 / QA checklistPro
- Plate 15 / Make it yoursPro
- Recipe / runnable promptPro