The Garden Turns Orange
A wordless fantasy launch film turns a violet garden orange before revealing Runes on Magic Eden.
Field notes / why it works
A locked 174-frame opening makes one descending light a clear visual question. Shots 4–6 show the first local effect, shot 3's measured pullout reaches ×0.22 as the changed clearing is revealed, and the reaction peaks before the hard cut at frame 1232. The final card builds two 88 px cap-height lines, then cuts to dark at frame 1454.
Plate 01 / The format in one breath
A tiny arrival changes a complete fantasy environment, a character discovers its cause, and a local colour change spreads until a close reaction gives the emotional payoff. Only then does a sparse title identify {{PRODUCT}}.
Why it works (inferred)
- The first wide holds 174 frames while the falling point creates a question without words.
- Shots 4–6 move from glowing detail to macro to reaction; shots 7–8 expand the change to a whole landscape.
- The reaction culminates in shots 11–12, then frame 1232 cuts to an almost black card where readable copy has room.
Plate 02 / Format card
| Platform · aspect · length | X · 16:9 · 50.05 s · source 1280×720 · deliverable 1920×1080 · 30 fps |
| Pace | 13 shots; median 3.33 s; 11 hard boundaries, one four-frame zoom; two internal cuts |
| Script | Picture-led · wordless; moves and visible cues carry timing; the music grid is secondary |
| Voice | None |
| On screen | Stylized dimensional world, character and object; a dark typography card in shot 13 |
| Type | One measured 88 px cap-height uppercase level; letter build on the final card |
| Sound | Tonal bed at measured 123.05 BPM; cuts do not follow the beat; cue-led accents; reference −9 LUFS, new X target −14 LUFS |
| Structure | Six beats; reaction payoff in shots 11–12, title in shot 13 |
Tools you'll need: Blender for 3D · a licensed or generated music track · Claude alone: yes
Frame by frame / measured
Stills taken at measured moments, each labelled with its time. Agents get the same sheets over .
Pro / 13 plates + recipe
The first plates are open. The full dissection is Pro.
Get the timed shots, type and sound specs, and the runnable recipe.
Open the full blueprint- Plate 03 / The hook, frame by frame (first 3 seconds)Pro
- Plate 04 / Structure (beat sheet)Pro
- Plate 05 / Shot grammarPro
- Plate 06 / Visual style guidePro
- Plate 07 / Voice and deliveryPro
- Plate 08 / Sound designPro
- Plate 09 / PackagingPro
- Plate 10 / Script templatePro
- Plate 11 / Production planPro
- Plate 12 / PromptsPro
- Plate 13 / Edit recipePro
- Plate 14 / QA checklistPro
- Plate 15 / Make it yoursPro