Loom feature tour for sales teams
A square feature launch pairs outcome-led narration with crisp UI proof, benefit cards, and a branded motion system.
Field notes / why it works
Two outcome questions begin at 0:00 while the logo builds and a human video card appears by 0:02.25. The edit repeatedly follows benefit cards with product proof: message inbox at 0:06–0:10, reusable/personalized video views at 0:12–0:21, and integrations plus analytics at 0:33–0:38. Fourteen shots and internal changes keep dense software views moving across 53.4 seconds.
Plate 01 / The format in one breath
A polished square announcement asks a specific business audience two outcome questions, then shows several ways a video product helps them. A warm, quick narrator makes each benefit legible while the picture alternates between large purple headline cards and short product UI demonstrations.
Why it works
- The first spoken promise arrives at 0:00, and the brand appears by 0:01; the 6.4-second opening has internal logo, avatar, and product-card motion rather than an early cut.
- Product claims get pictures: a message inbox around 0:07, reusable and personalized video examples at 0:12–0:21, AI-assisted copy around 0:26–0:31, and integrations/analytics around 0:34–0:38.
- Large text cards at 0:10, 0:23, and 0:32 reset attention between dense UI views. The measured pace is 14.6–20.2 cuts/min, with 24.7 total picture changes/min.
Plate 02 / Format card
| Reference | |
|---|---|
| Platform · aspect · length | X · 1:1, 720 × 720 · 53.4 s · 29.97 fps |
| Pace | 14 shots, 13 detected cuts; 14.6–20.2 cuts/min including five uncertain changes; 24.7 picture changes/min; mean shot 3.82 s, median 2.5 s |
| Script | 118 spoken words; 138 wpm over full run, about 176 wpm during speech; 13 short sentences; two questions up front |
| Voice | One upbeat, conversational, medium-register narrator; animated pitch and lightly rising endings |
| On screen | Designed UI demos and composited video cards dominate; about a quarter is brand/headline motion (inferred from shot durations and sheets) |
| Captions | No running subtitles; large benefit headline cards and labels inside UI carry the key ideas |
| Sound | Continuous tonal music-like bed, about 10 dB under speech; no clear cut-synced effects; −16.0 LUFS, −1.7 dBFS true peak |
| Structure | Audience questions → problem → outreach demo → AI assistance → integrations/analytics → handoff/scheduling → logo close |
Pro / 13 plates + recipe
The first plates are open. The full dissection is Pro.
Get the timed shots, type and sound specs, and the runnable recipe.
Open the full blueprint- Plate 03 / The hook, frame by frame (first 3 seconds)Pro
- Plate 04 / Structure (beat sheet)Pro
- Plate 05 / Shot grammarPro
- Plate 06 / Visual style guidePro
- Plate 07 / Voice and deliveryPro
- Plate 08 / Sound designPro
- Plate 09 / PackagingPro
- Plate 10 / Script templatePro
- Plate 11 / Production planPro
- Plate 12 / PromptsPro
- Plate 13 / Edit recipePro
- Plate 14 / QA checklistPro
- Plate 15 / Make it yoursPro
- Recipe / runnable promptPro