ETH Staking Barrier to Product Reveal
A silent gridline motion ad turns a 32 ETH objection into a UI-led staking feature reveal.
Field notes / why it works
The first two seconds pair a clear desire with the concrete 32 ETH barrier, making the answer worth waiting for. Eleven internal graphic changes sustain roughly 29 picture changes per minute inside one long composition; the broad product view at 0:05.5 becomes a focused action card by 0:11.1, then a benefit and accumulating coin image carry the payoff through 0:21.6.
Plate 01 / The format in one breath
A silent, 25-second feature announcement opens with a precise user objection, answers it by showing a path through a product interface, then lands on a concise benefit and logo. The motion comes from type, floating objects, laptop/UI cards, and a steady grid, rather than from filmed people or rapid cuts.
Why it works
- The first complete thought is a specific eligibility obstacle by 0:02.0: wanting a result without meeting a numeric threshold.
- A single graphic world carries the explanation; 11 internal changes keep the picture moving at about 29 changes/min despite only one hard cut.
- Interface proof arrives around 0:05.5 and grows into a close-up action at 0:11.1, then the outcome holds through 0:21.6 before the logo cut.
Plate 02 / Format card
| Platform · aspect · length | X · 1280×720, 16:9 · 25.1 s at 25 fps |
| Pace | 2 measured shots · 1 cut, 2.4 cuts/min · 11 internal step changes, 28.7 total picture changes/min · 12.54 s mean shot length |
| Script | No spoken script; around 5 short headline states, mostly 2 lines or fewer. Reading pace is set by graphic holds, not wpm. |
| Voice | None; no people appear. |
| On screen | Motion graphics throughout; product UI cards and laptop/device mockups from roughly 0:04–0:12; logo card at 0:22.2. |
| Captions | No speech captions; centered uppercase editorial headlines in orange and white. |
| Sound | Music-like bed, roughly 96 BPM with low tempo confidence (inferred from measurement); −17.0 LUFS integrated, −2.9 dBFS true peak. |
| Structure | Barrier → answer → product discovery → UI proof → outcome → brand sign-off. |
Tools you'll need: Remotion for motion graphics · screen recordings of the product · a licensed or generated music track · Claude alone: partly
Pro / 13 plates + recipe
The first plates are open. The full dissection is Pro.
Get the timed shots, type and sound specs, and the runnable recipe.
Open the full blueprint- Plate 03 / The hook, frame by frame (first 3 seconds)Pro
- Plate 04 / Structure (beat sheet)Pro
- Plate 05 / Shot grammarPro
- Plate 06 / Visual style guidePro
- Plate 07 / Voice and deliveryPro
- Plate 08 / Sound designPro
- Plate 09 / PackagingPro
- Plate 10 / Script templatePro
- Plate 11 / Production planPro
- Plate 12 / PromptsPro
- Plate 13 / Edit recipePro
- Plate 14 / QA checklistPro
- Plate 15 / Make it yoursPro