A silent wishlist note walkthrough
A 13-second centered phone demo moves from a wishlist grid to a typed personal note in one continuous composition.
Field notes / why it works
The opening frame establishes the product with six image-led wishlist cards, and a smooth scroll starts by about 1.25 seconds. The flow narrows to one stay around 5.6 seconds, then shows an empty note field at 7.4 seconds and typed context by 9.5 seconds; the interface itself proves the feature without narration.
Plate 01 / The format in one breath
A centered phone on a pale square canvas demonstrates one small feature without a voice, caption, or cut. The viewer starts in a familiar collection screen, watches a specific item open, then sees a personalized note entered. The post copy supplies the explicit promise; the video supplies visual proof.
Why it works
- The opening frame is already the product, with six image-led wishlist cards visible; no logo animation delays the demo (0:00).
- The action narrows from a grid to one stay by about 0:05.6, making the later note field easy to understand.
- At 0:07.4 an empty note field appears; by 0:09.5 it contains user-written text. That before/after is the feature proof.
Plate 02 / Format card
| Platform · aspect · length | X · 1:1 · 720×720 · 60 fps · 12.67 s |
| Pace | One continuous screen composite; 0 confirmed cuts/min, 0–4.7 including one uncertain change at 0:05.4; one detected visual step at 0:07.0; measured mean shot 12.67 s. UI scrolling and typing create motion between steps. |
| Script | No spoken words; supporting post copy explains the feature. |
| Voice | None. |
| On screen | Nearly all phone mockup and interface; no people, presenter, or separate B-roll. Property photos live inside the app. |
| Captions | None. Native UI labels only. |
| Sound | No audio track: no speech, music, effects, or measured loudness. |
| Structure | Collection → scroll to chosen item → detail page → add-note field → typed example. No explicit call to action inside the sampled frames. |
Pro / 13 plates + recipe
The first plates are open. The full dissection is Pro.
Get the timed shots, type and sound specs, and the runnable recipe.
Open the full blueprint- Plate 03 / The hook, frame by frame (first 3 seconds)Pro
- Plate 04 / Structure (beat sheet)Pro
- Plate 05 / Shot grammarPro
- Plate 06 / Visual style guidePro
- Plate 07 / Voice and deliveryPro
- Plate 08 / Sound designPro
- Plate 09 / PackagingPro
- Plate 10 / Script templatePro
- Plate 11 / Production planPro
- Plate 12 / PromptsPro
- Plate 13 / Edit recipePro
- Plate 14 / QA checklistPro
- Plate 15 / Make it yoursPro
- Recipe / runnable promptPro