Raycast Pro feature-card launch film
A 22-second software launch montage that pairs glowing feature titles with quick UI proof before a brand reveal.
Field notes / why it works
The benefit appears at 0:00 and the first concrete feature arrives by 0:02.1. Repeated title-to-UI pairs make each claim visible, while the three quick theme states at 0:11.7–0:13.1 lift the pace before the brighter product reveal at 0:19.7. Its 19 shots in 22 seconds create momentum without requiring narration.
Plate 01 / The format in one breath
A short product launch film promises a broad benefit on black, then alternates a large feature name with a brief view of that feature working. The last two seconds resolve the feature list into the paid product name and a small logo. There is no presenter or explanation; typography, UI proof and sound carry the argument.
Why it works
- The broad promise appears at 0:00 and the first concrete feature appears by 0:02.1, so the opening moves from outcome to product quickly.
- Seven headline-to-UI pairs from 0:02–0:17 keep each claim tied to visible proof. The 11.7–13.1 second theme sequence has three especially quick UI states.
- The film accelerates to 6 cuts in the 10–15 second window, then gives the product reveal more room at 0:19.7 and finishes with a 1-second logo hold.
Plate 02 / Format card
| Reference | |
|---|---|
| Platform · aspect · length | X · 1280×720, 16:9 · 22.0 seconds · 60 fps |
| Pace | 19 measured shots, 18 cuts, 49.1 cuts/min; 20 picture changes including two in-shot steps, 54.5/min; mean shot 1.16 s, median 1.02 s |
| Script | On-screen benefit and feature labels; no reliable spoken script or wpm |
| Voice | None; the isolated detector token near 0:20.6 is unsupported by the sheets and the no-speech finding |
| On screen | Approximately 10 s black or glow-backed type, 10 s dark product UI on a pink-lit backdrop, 1 s logo end card |
| Captions | None; centered feature headlines function as title cards |
| Sound | Music-driven (inferred); estimated pulse 87 BPM, low confidence; 61% of cuts have a louder-than-usual audio accent |
| Structure | Benefit → feature/demo alternation → broader promise/reveal → logo; no spoken CTA |
Pro / 13 plates + recipe
The first plates are open. The full dissection is Pro.
Get the timed shots, type and sound specs, and the runnable recipe.
Open the full blueprint- Plate 03 / The hook, frame by frame (first 3 seconds)Pro
- Plate 04 / Structure (beat sheet)Pro
- Plate 05 / Shot grammarPro
- Plate 06 / Visual style guidePro
- Plate 07 / Voice and deliveryPro
- Plate 08 / Sound designPro
- Plate 09 / PackagingPro
- Plate 10 / Script templatePro
- Plate 11 / Production planPro
- Plate 12 / PromptsPro
- Plate 13 / Edit recipePro
- Plate 14 / QA checklistPro
- Plate 15 / Make it yoursPro
- Recipe / runnable promptPro