Perplexity’s Feature-Card Relaunch Tour
A silent 75-second launch film that alternates concise benefit cards with cursor-led product proof.
Field notes / why it works
The first benefit resolves by about 0:02.25, becomes a typed-query demo at 0:04.5, and shows the answer by 0:07.5, so the promise gets immediate proof. Four later benefit resets introduce new chapters, while the 0:30.3–0:45.0 edit sequence changes the UI several times inside one context; 19 shots over 74.9 seconds balance readable holds with forward motion.
Plate 01 / The format in one breath
A silent-viewing product announcement makes one short promise on a black card, proves it in a screen demonstration, and repeats that card-to-proof move for the next benefit. Its opening title establishes the version update, while the final card asks viewers to try the product.
Why it works
- The first benefit becomes legible by about 0:02.25; a typed query follows at 0:04.5 and the answer is visible by 0:07.5.
- Six measured shots contain brand or feature cards, occupying about 19 of 75 seconds and giving the viewer breathing room between dense UI demonstrations (inferred from the shot list and sheets).
- From 0:30.3–0:45.0, one editing sequence changes the prompt, result, and query while staying in the same visual context, showing the depth of a feature without another headline.
Plate 02 / Format card
| Reference | |
|---|---|
| Platform · aspect · length | X · 960×720, 4:3 · 74.9 s at 24 fps |
| Pace | 19 shots · 18 measured cuts, 14.4–16.8 cuts/min allowing uncertain changes · 19.2 picture changes/min · mean shot 3.94 s, median 3.33 s |
| Script | No spoken script; short benefit cards and legible product UI carry the message. Spoken words and WPM: none. |
| Voice | No narrator or on-camera person. The implied voice is a concise, confident product guide (inferred from the copy). |
| On screen | About 26% black typography/brand cards and 74% product screen demonstrations by running time (inferred). No people. |
| Captions | None. Use large centered feature headlines and actual UI text. |
| Sound | Music present; approximate pulse 150 BPM from 0:18.2 onward, moderate confidence. No clear cut-synced effects. Measured −12.5 LUFS integrated, +1.1 dBFS true peak. |
| Structure | Brand opener and first benefit → five UI-proof chapters divided by benefit cards → sign-up card → logo end. |
Pro / 13 plates + recipe
The first plates are open. The full dissection is Pro.
Get the timed shots, type and sound specs, and the runnable recipe.
Open the full blueprint- Plate 03 / The hook, frame by frame (first 3 seconds)Pro
- Plate 04 / Structure (beat sheet)Pro
- Plate 05 / Shot grammarPro
- Plate 06 / Visual style guidePro
- Plate 07 / Voice and deliveryPro
- Plate 08 / Sound designPro
- Plate 09 / PackagingPro
- Plate 10 / Script templatePro
- Plate 11 / Production planPro
- Plate 12 / PromptsPro
- Plate 13 / Edit recipePro
- Plate 14 / QA checklistPro
- Plate 15 / Make it yoursPro
- Recipe / runnable promptPro