Loom Chrome Extension Feature Tour
A silent launch film that turns a floating browser recorder into three close-up feature demonstrations.
Field notes / why it works
The launch claim appears by 0:00.25 and gives way to the product UI at 0:02.05. Across 16 visual changes, close-ups of Effects, Blur, and Canvas lead to visible outcomes before a clear availability card at 0:32.8. The continuous dark field and coral action button keep the tour visually coherent.
Plate 01 / The format in one breath
A silent, 16:9 launch film announces a redesigned browser tool, then makes its interface the protagonist. It moves from a centered title into a floating extension panel, magnifies three controls with short visual examples, and closes with an availability card and logo.
Why it works
- The promise appears by 0:00.25; at 0:02.05 the actual extension replaces the title, so the product arrives quickly.
- The film turns controls into outcomes: the effects control leads to face treatments at 0:13.5–0:14.9, blur to a browser preview at 0:19.0–0:19.6, and canvas to layered pages at 0:22.7.
- A bright coral action button remains visible through much of the tour, while the 0:32.8 availability card gives a clear next step.
Plate 02 / Format card
| Platform · aspect · length | X · 1280×720, 16:9 · 39.2 s at 30 fps |
| Pace | Detector: 1 continuous shot, 0 cuts/min, 39.2 s mean shot. 16 internal visual changes, about 24.5 picture changes/min; first at 2.05 s. Treat the sequence as animated scene states, not an unedited take. |
| Script | No speech. A short launch title, one benefit card, control labels, an availability card, and logo. |
| Voice | None; all claims are carried by text and UI. |
| On screen | Designed UI and motion graphics throughout; no presenter or conventional footage. Two small human portrait examples appear as UI content. |
| Captions | No subtitles. Centered headline cards and labels inside the product UI. |
| Sound | Continuous music; beat estimate ~144 BPM (heuristic). Measured −8.2 LUFS integrated, +1.2 dBFS true peak. Effects are not established by the supplied facts. |
| Structure | Title → interface reveal → feature tour → second mode → availability → logo. Payoff is feature proof from ~0:12; CTA at 0:32.8. |
Pro / 13 plates + recipe
The first plates are open. The full dissection is Pro.
Get the timed shots, type and sound specs, and the runnable recipe.
Open the full blueprint- Plate 03 / The hook, frame by frame (first 3 seconds)Pro
- Plate 04 / Structure (beat sheet)Pro
- Plate 05 / Shot grammarPro
- Plate 06 / Visual style guidePro
- Plate 07 / Voice and deliveryPro
- Plate 08 / Sound designPro
- Plate 09 / PackagingPro
- Plate 10 / Script templatePro
- Plate 11 / Production planPro
- Plate 12 / PromptsPro
- Plate 13 / Edit recipePro
- Plate 14 / QA checklistPro
- Plate 15 / Make it yoursPro
- Recipe / runnable promptPro