Personal Focus Score in 19 Seconds
A silent feature launch moves from changing scores through a customizable UI to a chart payoff and restrained title card.
Field notes / why it works
Six changing score and colour states in the first 1.5 seconds make an abstract metric instantly visible. The edit screen at 0:03–0:08 shows user control, followed by a readable chart around 0:10.8; the 0:14.4 device hero and 0:16.4 title card give the feature a clean launch finish.
Plate 01 / The format in one breath
A silent, music-led feature launch starts with a rapidly changing metric on a dramatic phone close-up. It then shows the user setting what counts, reveals the resulting trend, and ends with a polished device hero and a restrained title card. The promise is visible by about 1.5 s: this feature makes a personal score legible and adjustable.
Why it works
- Six score and colour variants appear across 0:00–0:01.5, making an abstract metric feel alive before any explanation.
- At 0:03–0:08, a search and classification menu demonstrates that the user can define the metric; the mechanism is shown rather than claimed.
- The 0:10.8 chart, 0:15.4 hero device, and 0:17.8 title card form a clear proof → desirability → name finish without narration.
Plate 02 / Format card
| Reference | |
|---|---|
| Platform · aspect · length | X · 720×1280 (9:16) · 19.1 s · 30 fps |
| Pace | 3 measured shots; 2 cuts, 6.3 cuts/min; 5 measured internal steps, 22 picture changes/min overall; mean shot 6.37 s, median 2.71 s |
| Script | 0 spoken words; all information is interface text and one closing title |
| Voice | None; no presenter or character |
| On screen | About 75% UI close-up / screen capture, 11% device hero, 14% title card, by measured shot duration |
| Captions | No subtitles; native UI labels and a final editorial title |
| Sound | Tonal music-like bed, roughly 96 BPM; −11.8 LUFS integrated, 0.2 dBFS measured true peak |
| Structure | Metric teaser → user control → measured result → hero → title; no video CTA |
Pro / 13 plates + recipe
The first plates are open. The full dissection is Pro.
Get the timed shots, type and sound specs, and the runnable recipe.
Open the full blueprint- Plate 03 / The hook, frame by frame (first 3 seconds)Pro
- Plate 04 / Structure (beat sheet)Pro
- Plate 05 / Shot grammarPro
- Plate 06 / Visual style guidePro
- Plate 07 / Voice and deliveryPro
- Plate 08 / Sound designPro
- Plate 09 / PackagingPro
- Plate 10 / Script templatePro
- Plate 11 / Production planPro
- Plate 12 / PromptsPro
- Plate 13 / Edit recipePro
- Plate 14 / QA checklistPro
- Plate 15 / Make it yoursPro
- Recipe / runnable promptPro