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A studio charges $15,000. Refs is $10 a month.
5,413 launch films, taken apart shot by shot. Watch 100 free, open them all with Library, or let Claude build yours from them with Pro.
Free
See 100
$0always
No card. Just an email.
Browse the free films100 of 5,413 films
What you get
- 100 hand-picked films
- The player, cut map and hook sheet
- Plates 1 and 2 of each blueprint
- AI search, favourites and collections
Library
See everything
$4a month
$48 billed once a year
Get LibraryAll 5,413 films
Everything in Free, plus
- All 5,413 films, every one playable
- Plates 1 and 2 on every film
- New films every week
Frame sheets, full blueprints and the MCP's build tools are Pro.
Pro
Build it with Claude
$10a month
$120 billed once a year
Get ProFirst year $60 with REFS50
All 5,413 films, and the method
Everything in Library, plus
- Every frame sheet, every quarter second
- All 15 plates and the recipe on every film
- The MCP for Claude Code, Codex and Cursor: 3,000 credits a month
- Brandprint: 3 brands a month
- Every formula in full
What a credit buys
On Pro, Claude spends credits when it takes something out of Refs. Searching is always free. One launch film, planned from three references, comes to 41.
Credits reset on the 1st of every month.
One launch film,
planned from 3 references
- search the library0
- 3 blueprints15
- frames for 2 films10
- plan + storyboard10
- 3 render checks6
Total41credits
3,000 a month ≈ 73 films like this
What Pro opens
Free shows you how a film is cut. Pro hands the whole method to Claude. Flip between the plans to see it.
REF-3597 · Neon Payment Link in 17 Seconds
Open the film100 of 5,413 films
The blueprint: 15 plates · 2 open
- Plate 01, The format in one breath: open
- Plate 02, Format card: open
- Plate 03, The hook, frame by frame: Pro
- Plate 04, Structure: Pro
- Plate 05, Shot grammar: Pro
- Plate 06, Visual style guide: Pro
- Plate 07, Voice and delivery: Pro
- Plate 08, Sound design: Pro
- Plate 09, Packaging: Pro
- Plate 10, Script template: Pro
- Plate 11, Production plan: Pro
- Plate 12, Prompts: Pro
- Plate 13, Edit recipe: Pro
- Plate 14, QA checklist: Pro
- Plate 15, Make it yours: Pro
The frame sheet: the hook, every quarter second
Every other frame sheet is Pro
The recipe Claude runs
The recipe is Pro
Claude, with Refs connected
The MCP is Pro
Free: 100 hand-picked films, each with its hook sheet and plates 1 and 2.
Questions
Every film plays from its original post on X, YouTube, TikTok or Instagram, or links to Meta’s Ad Library, and stays its maker’s. Refs never rehosts footage. You pay for the measurements, blueprints and recipes.
Library is for watching: every film in the archive. Pro is for making: every frame sheet, the full blueprints, the recipe and the MCP, so Claude plans your film from them.
Yes, in two clicks from your account. Your plan stays on until the end of the period you paid for, then you’re back on Free.
Give Refs a brand’s X handle and it writes that brand’s house style for Claude to plan inside. Pro imports 3 brands a month.