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A studio charges $15,000. Refs is $10 a month.

4,372 launch films, taken apart shot by shot. Watch 100 free, open them all with Library, or let Claude build yours from them with Pro.

  1. Free

    See 100

    $0always

    No card. Just an email.

    Browse the free films

    100 of 4,372 films

    What you get

    • 100 hand-picked films
    • The player, cut map and hook sheet
    • Plates 1 and 2 of each blueprint
    • AI search, favourites and collections

  2. Library

    See everything

    $4a month

    $48 billed once a year

    Get Library

    All 4,372 films

    Everything in Free, plus

    • All 4,372 films, every one playable
    • Plates 1 and 2 on every film
    • New films every week

    Frame sheets, full blueprints and the MCP are Pro.

  3. Pro

    Build it with Claude

    $10a month

    $120 billed once a year

    Get Pro

    First year $60 with REFS50

    All 4,372 films, and the method

    Everything in Library, plus

    • Every frame sheet, every quarter second
    • All 15 plates and the recipe on every film
    • The MCP for Claude Code, Codex and Cursor: 3,000 credits a month
    • Brandprint: 3 brands a month
    • Every formula in full

What a credit buys

On Pro, Claude spends credits when it takes something out of Refs. Searching is always free. One launch film, planned from three references, comes to 41.

Credits reset on the 1st of every month.

One launch film,
planned from 3 references

  • search the library0
  • 3 blueprints15
  • frames for 2 films10
  • plan + storyboard10
  • 3 render checks6

Total41 credits

3,000 a month ≈ 73 films like this

What Pro opens

Free shows you how a film is cut. Pro hands the whole method to Claude. Flip between the plans to see it.

REF-3597 · Neon Payment Link in 17 Seconds

Open the film

The blueprint: 15 plates · 15 open

  1. Plate 01, The format in one breath: open
  2. Plate 02, Format card: open
  3. Plate 03, The hook, frame by frame: open
  4. Plate 04, Structure: open
  5. Plate 05, Shot grammar: open
  6. Plate 06, Visual style guide: open
  7. Plate 07, Voice and delivery: open
  8. Plate 08, Sound design: open
  9. Plate 09, Packaging: open
  10. Plate 10, Script template: open
  11. Plate 11, Production plan: open
  12. Plate 12, Prompts: open
  13. Plate 13, Edit recipe: open
  14. Plate 14, QA checklist: open
  15. Plate 15, Make it yours: open

The frame sheet: the hook, every quarter second

The first three seconds of REF-3597, one frame every quarter second

Every frame sheet: the hook, every shot, every quarter second

The recipe Claude runs

Make a 17.5 s 16:9 film for {{PRODUCT}} in the format of REF-3597 (glowing control to product flow). Brand: font {{BRAND_FONT}}, background {{BRAND_BG}}, accents {{BRAND_ACCENTS}}, logo {{LOGO}}, call to action {{CTA_URL}}. …

Claude, with Refs connected

› Make a 17-second film for our payments page, in the format of REF-3597.
● refs.get_blueprint("REF-3597")
15 plates · 6 shots · recipe
● refs.plan_video(brief, refs: ["REF-3597"])
✓ Plan ready: 5 beats · 6 shots · 0:17

Pro: all 15 plates, every frame sheet and the recipe on every film, and Claude pulls them into the plan.

Questions

Where do the films come from?
Every film plays from its original post on X, YouTube, TikTok or Instagram, or links to Meta’s Ad Library, and stays its maker’s. Refs never rehosts footage. You pay for the measurements, blueprints and recipes.
Library or Pro?
Library is for watching: every film in the archive. Pro is for making: every frame sheet, the full blueprints, the recipe and the MCP, so Claude plans your film from them.
Can I cancel?
Yes, in two clicks from your account. Your plan stays on until the end of the period you paid for, then you’re back on Free.
What is Brandprint?
Give Refs a brand’s X handle and it writes that brand’s house style for Claude to plan inside. Pro imports 3 brands a month.
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